Paid Media Strategist
📋 Role Overview & Responsibilities
Our agency client is looking to bring on a Full-Time Paid Media Strategist. As a member of the team, you will play a pivotal role in developing and executing strategic paid media campaigns for diverse B2C clients across different industries. This position requires a keen analytical mindset, creative thinking, and a passion for delivering exceptional results.
Position Type: Full-Time Employment (FTE)Location: Position can sit in either Chicago or Saint LouisSchedule: Hybrid - In-office presence required on Tuesdays and Wednesdays.Salary range $80-$100K
Key Responsibilities:Collaborate with client teams to understand campaign objectives, target audiences, and key performance indicators (KPIs).Develop comprehensive paid media strategies tailored to each client's unique goals, budget, and industry landscape.Conduct thorough research and analysis to identify target audience segments, media channels, and competitive insights.Create detailed media plans outlining campaign objectives, budget allocations, flighting schedules, and performance benchmarks.Oversee the execution of paid media campaigns across various platforms, including but not limited to Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Twitter Ads, and programmatic display.Monitor campaign performance in real-time, analyze data, and provide actionable insights to optimize media spend, targeting parameters, and creative assets.Generate regular reports and presentations to communicate campaign performance, insights, and recommendations to internal stakeholders and clients.Stay abreast of industry trends, emerging technologies, and best practices in paid media advertising to continuously innovate and improve campaign outcomes.
Qualifications:Bachelor's degree in Marketing, Advertising, Business, or related field. Advanced degree or relevant certifications are a plus.Agency experience required3+ years of experience in paid media planning and strategy within an advertising agency or similar environment.Proficiency in media planning tools and platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, etc.Strong analytical skills with the ability to interpret data, draw insights, and optimize campaign performance.Excellent communication skills, both written and verbal, with the ability to articulate complex ideas and strategies.Proven track record of managing multiple clients and projects simultaneously, meeting deadlines, and exceeding client expectations.
If interested and qualified please apply with your most updated resume.
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This position is located in Chicago, IL with potential relocation and sponsorship assistance depending on candidate qualifications.
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