Marketing Coordinator

Who we are613 Originals is an industry-leading custom heat transfer manufacturer based in Mahwah, NJ. We provide our customers with quality screen printed transfers, unmatched customer service, fast turn around and on-time shipping.

Job DescriptionWe are seeking a creative and motivated Marketing Coordinator to join our team. This role will have the unique opportunity to work within our Marketing team supporting overall key business priorities, site launches, industry moments, and partnership initiatives. This position requires great collaboration, strong creative intuition, an eye for design, and proactive approach to handling tasks.

We are looking for:A fun, driven, and thoughtful Marketing Coordinator who lives and breathes media. You’re a generalist, who loves to get involved in different areas, ready to dive in and help push projects to completion. You’re comfortable being the go-to person for almost anything, supporting the Marketing team and ensuring things run smoothly. You’re interested in engaging storytelling who’s comfortable being on camera. You’re genuine, real, and know how to stand out from the crowd. You love great design and graphic tees. You’re passionate about what’s trending in marketing and the digital landscape. You have big ideas, and an even bigger sense of humor.

You understand the importance of being a thought leader in this space, researching and understanding the market to improve our reach and ranking. You come to meetings with new initiatives whether it be a new campaign idea or the latest SEO strategy and aren't afraid to challenge the norm. You thrive in a start-up style office environment with little micro-managing yet are humble enough to know when to turn back and try something else. And you’re interested in working in the B2B space, helping to empower those who are interested in starting their business or growing their business exponentially.

You will work on:Collaborate with the social media team on community management, monitoring trends, planning, implementation, and reporting of content across multiple channelsManage day-to-day administrative tasks that help the team i.e. reporting, leading research and/or general project coordinationWork cross-functionally and handle tradeshow coordination i.e. creating collateral, managing timelines for marketing needsAssist in managing site content, maintaining content tracker, content writing for blog & newslettersCollaborate with content team to create high-quality content around important, relevant terms. Recycle content across channels and manage content library.Assist in managing and improving organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Assist in managing on-page SEO and off-page SEOResearching the industry and market segments to understand and meet customer needs

Who You Are:1+ years of experienceEnergy, enthusiasm, and the drive to take on new tasksUnderstanding of marketing and brand strategy and ROI evaluationExcellent communicator and creative thinker, with an ability to use data to inform all decisions.Knowledgeable about current events and cultural developments and current trends in fashion, music, entertainment, art + design, technology, and other relevant areasExcellent written and verbal communication skillsExcellent proof-reading skills with an eye for detailAbility to successfully multitask and prioritize among running projectsCapacity to self-manage and work independently, as well as part of a teamAbility to cross-collaborate with multiple departmentsAbility to perform under pressure and meet tight deadlinesAbility to travel as the need arises – either to tradeshows, in between print facilities, etc.Great organizational and project management skills

Great to haveProficiency with SEO tools, Google Analytics, and CRM softwareProficiency with social and digital marketing platforms, tools and analyticsProficient in copywritingProficiency with Canva and Adobe Suite, or any graphic design experiencePassionate about the apparel decoration and screen printing industryHumor and meme-making abilities