Marketing Operations Coordinator

The OpportunityIf you derive deep satisfaction in making a considerable impact combined with the opportunity to do and achieve MORE, this could be the place for you to be a game changer each day.

One of the reasons you enjoy marketing operations is that they are constantly changing. Keeping your finger on the pulse of social trends, organization, and process implementation is exciting for you, and at Able&Co., you’re expected to bring those insights to the table.

Our Marketing Operations Coordinator is an integral part of our team. Your role combines three key components within operations of social media management, project management, and operations coordination. Additionally, we work together to review campaign reports and evaluate success metrics. Together, we develop recommendations based on the team’s analysis of what worked, what didn’t work, and why.

As a team member, you recognize that being fully engaged helps lift all of us towards achieving and surpassing our client’s expectations while ensuring we have a healthy bottom line. Your collaborative style, desire to continuously improve processes, and creative problem-solving enable you to contribute insight to the team.

Responsibilities Our Marketing Operations Coordinator will be critical in supporting the operations and account service teams. You will ensure that the operations of social media campaigns are running smoothly, on time, and budget, according to each client’s strategic marketing plan. This hands-on role will involve assigned project deliverables with duties regarding social media, reporting, and operations support. Under direct guidance from the Operations Manager, your role will be to support the development and execution of projects and work with the Strategy and Creative teams to develop strategically engaging yet efficient solutions to help our clients achieve their objectives.

The Marketing Operations Coordinator will collaborate on creative work and provide the back-end support needed for projects to be delivered on time and within budget. This role will provide a thorough understanding of project management's processes and impacts on Able&Co.'s deliverables, client satisfaction, and our bottom line. The person in this position will gain critical experience in marketing and project management and will be directly exposed to the account team to attain the necessary skills and opportunities to support your desired career path.

Marketing Responsibilities - Social Media Ensure the operations of each client’s social media campaign are running smoothly.Use social media marketing tools to launch, build, and maintain clients’ brands, such as:Google PlacesGoogle AnalyticsGoogle ConsoleCoordinate paid digital campaigns.Share data analytics with Able&Co. team members to develop optimized social media posting dates and times, platforms, and types of content and topics.Through posts, comments, and replies, we interact with and build engagement with our client’s customers, vendors, and other stakeholders.Monitor online posts that mention the client to mediate the impact of negative comments. Share positive testimonials with the client’s current followers to strengthen customer relationships.Research social media trends and inform the Able&Co. team of changes that may impact or enhance our Work.Create monthly SEO reports and quarterly client reports that address the Key Performance Indicators for each client’s social media campaigns. Remain up-to-date on Able&Co. and client workflow changes, best practices, brand standards, operational guidelines, policy updates, and Community Standards.Advise creative and account teams on changes within the platforms we are currently using. Understand each client’s voice and messaging strategy and assess the content's look, tone, and feel to ensure engagement with each client’s audience.

Project Management & Operation Coordination Responsibilities● Daily communication and collaboration with the Operations Manager to assess priorities as client and project needs shift.● Support the Operations Manager and Account Team to manage and continuously monitor the overall schedule for assigned projects.● Open all monthly / C-level jobs in the project management system and assign an accurate,step-by-step schedule of completion to each of those jobs, submit an estimate and schedule the corresponding kick-off.● Communicate with project team members about the status of all assigned jobs in progress.● Notify account service when assets or information are needed from the client to complete projects.● Continuously update the project management system with the status of all assigned projects.● Ensure agency processes are followed in an efficient, effective manner.● Communicate to the Operations Manager promptly if issues arise that affect the schedule and budget to ensure exceptional client service and high satisfaction.● Provide general research and complete tasks for client needs as requested by Able&Co. team.● Recommend improvements to deliver accurate work and create client value (i.e., Canva, updating sheet formats, work instructions, etc.)● Manage and confirm updates are made to guidelines and Master docs, and updates are made to Brand Resources and cleaned up.

Vital in helping the agency succeed by supporting the team with additional tasks and requests that may be out of the scope of duties to ensure client satisfaction. Contributing to our collaborative team is critical to gaining exposure to other roles and responsibilities.

Qualifications & ExperienceBachelor’s degree in internet marketing, journalism, or related field.One to three years experience in sales, advertising, customer service, or public relations.Proven ability to launch, maintain, or build a brand using social media.Excellent knowledge of the best practices of Facebook, LinkedIn, Instagram, Twitter, YouTube, and other social media platforms.Understanding of SEO and web traffic metrics.Understanding of social media KPIs.Experience with audience and customer persona research.Portfolio demonstrating the ability to generate engaging social media copy and graphics, including creating social media and digital ad templates.Excellent written and verbal communication capabilities demonstrate attention to detail and accuracy.Proficient in using social media platforms and tools that analyze social media platforms.Sprout experience is preferred.You have demonstrated the ability to use research to identify social media trends and tools.Self-starter brings new ideas and is collaborative in approach.Excellent time management skills.The ability to organize tasks for self and others is essential.Able to work according to schedules that often have tight deadlines.Excellent organization skills for tracking several projects and programs at the same time.

Looking for MORE?We are a woman-owned strategic marketing and communications agency based in Raleigh, NC. Founded in 2008, our diverse team of subject matter experts is unified in our purpose: to help our clients transform and influence how their brand is perceived, internally and externally. We are dedicated to creating customer success -- not just customer happiness -- through results-driven, award-winning creative solutions always grounded in strategy. We prioritize the right things and see the BIG picture with a unique and often unexpected perspective. That’s why we’re usually considered an extension of our client’s team. Our relationships with each other and our clients are not transactional but are deeply rooted in trust, respect, and true collaboration. Been there, done that, and ready to lead?We operate with a start-up mentality. We don’t run merely on a great idea; our smart ideas require the constant support of a skilled team where individuals understand the correct function of each factor to nurture and develop the whole successfully.

Although we’re always learning, this is where your contributions are based on your expertise and experience. The kind of experience that enables you to be a thought leader who can think three steps ahead to guide our clients on their path to success. If you have that ‘it’ factor -- a unique combination of relationship chemistry, innovative thinking, strategic design, expert talent, and a desire for continuous growth based on outcomes -- this could be the place for you.