Digital Marketing Manager
📋 Role Overview & Responsibilities
Academic Partnerships assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, AP’s mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. AP brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
A Day In The Life
The essential functions of this role are as follows
Collaborate with key stakeholders to report paid digital marketing performance, optimizations, and opportunities to improve cost-per-lead and optimize acquisition channelsMonitor and analyze the effectiveness of landing pages, ad copy, keywords, creative assets and other marketing assetsDevelop reporting on key performance indicators, analyze and interpret trends and provide actionable insights based on available ad platform results, and website analytics dataCommunicate effectively with key stakeholders findings and campaign resultsMeasure and provide optimization recommendations for paid media using platform and reporting and analyticsResearch new vendors to expand our reach and/or lower our cost-per-acquisitionAssist in guiding agency partners through search, display and paid social acquisition efforts across portfolioStay up to date with digital marketing trends and potential new channels and strategies, including social media marketing, attribution, and programmatic media buying
What You’ll Need For Success
You must meet the following requirements to be considered for employment:
Bachelor's Degree in marketing, communications, business or related5+ years of marketing experience At least two years of experience focused on digital platformsStrong quantitative skills with proven experience in analyzing and optimizing marketing performanceDeep knowledge of Microsoft Word, Excel, and PowerpointStrong attention to detail, problem-solving, and follow-throughDetailed understanding and experience with digital marketing platforms including Google Ads, Bing/Microsoft Ads, Facebook Business Manager, and othersExperience with analytical tools including Google Analytics, Adobe Analytics, Tableau or similarPreferred experience and knowledge in the education/higher education industry.
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
Academic Partnerships Offers The Following Comprehensive Benefits
PTO – accumulated from day one11 designated holidaysMedical – four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity / Paternity / Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Frequently Asked Questions
How do I apply for the Digital Marketing Manager position at Academic Partnerships? ▼
Click the “Apply for this Position” button on this page to submit your application directly to Academic Partnerships without recruitment intermediary fees.
Is this position eligible for remote work or visa sponsorship? ▼
This position is located in R.C. Hunter, UT with potential relocation and sponsorship assistance depending on candidate qualifications.
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