Senior Media Manager

Job Description

We are…

Better Collective, the vibrant hub of renowned sports brands like The Nation Network, TNN, The Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

Join us and become part of an exciting journey!

You are...

Responsible for leading our commercial media strategy for Better Collective North America. This role includes establishing long-term and short-term strategies, monitoring campaign performance, driving optimization, efficiencies and reporting of results. You will partner closely with Sales leadership to achieve revenue goals, including creating strategic cross-platform media plans and avails that showcase a deep understanding of our clients' objectives. You will lead a team of media planners and account managers, overseeing both pre- and post-sales activities including pricing strategies and providing essential guidance to ensure successful deal closures and campaign performance.

You will...

Partner with Sales to develop go-to-market strategy and media plans across individual brands and Better Collective North America Collaborate with cross-functional teams to create media plans that achieve client objectives and drive ROI Conduct research and analysis to inform media strategies that align with the client's brand and target audienceOffer strategic (brand/digital) analysis and recommendations for client proposalsSupport media planners by developing best practices for packaging and pricing sponsorable assets, inventory planning and tracking, and rate card creation to drive revenue and maximize profit marginsDefine performance metrics to measure, monitor and analyze campaign performance, identify trends, and provide actionable insights to optimize client campaigns and improve overall performanceSupport account managers and their daily workflow processes for integrated marketing programs including timelines, budgets, creative executions and follow up on all deliverablesManage the planning team's day-to-day operations, including training, development, and performance managementOversee campaign budgets and work closely with the paid media team to ensure client impression/KPIs are hitConsume the industry and competition and provide feedback to teamStay current with emerging digital marketing trends and identify opportunities to incorporate them into client strategies

Job requirements

You have...

Minimum of 5+ years of experience in media planning. Background in digital, podcasts and social planning is strongly preferredExperience working at or with media agencies requiredAt least 3 years of management experience preferredBachelor’s degree or work equivalent combination in marketing, communications, business administration and/or a related discipline.Expert in media but able to simplify and communicate complexity to broader audiencesExperience implementing tags on YouTube assets to ensure accurate ad-trackingProficient in Google Workspace (Sheets, Docs, Slides).Team player and able to collaborate across a multicultural organizationExcellent communication skills: oral, written, listening and presentationWell-organized and able to solve problems and make decisionsAbility to work under pressure and meet tight deadlinesMust be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

What We Offer...

Generous benefits package and unlimited PTOAnnual bonusPet insurancePaid parental leave401K matchTons of growth opportunitiesA fun and kind team supporting your success and always down to do something fun

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

Base Salary Range: $80,000 to $110,000