Manager of Paid Media

WHAT WE’RE LOOKING FOR

Are you our people? We want you to BE successful and, also, FEEL successful at Adlantica. You are the right person if…

You can be deeply invested in Adlantica’s clients and their ad accounts. You’re obsessed about campaigns and performance. You’re thinking about them more than daily. Successful campaigns help you sleep at night. And you feel a deep sense of responsibility and ownership when campaigns are not performing well.

In an ever-changing digital marketing landscape, you constantly adapt and evolve. You combine research, discovery, and feedback from clients to develop strategic plans. You create detailed recommendations for targeting, messaging, and optimizing campaigns to meet KPIs. You’re able to confidently tweak and optimize campaign types, audiences, keywords, bidding strategies, copy to create the best possible outcomes for Adlantica’s clients. You measure results and evaluate performance regularly. You’re ready to pivot and change your approach when the data changes. You share all of these insights with the team and help to lead the way.

YOU EMBODY EXPERTISE AND REALIBILITYWe can count on you to have expert knowledge of media buying standards on digital advertising platforms.You embrace the responsibility to be both an educator and learner at all times.You provide direction to the rest of the team and clients about industry changes.You think about a brand’s top to bottom funnel, 360º digital approach, from new customer activation, acquisition, and retention.You use data from previous campaigns to guide your decision-making.You pay great attention to detail, you’re proactive in problem-solving, and pride yourself asa data-driven decision maker.You’re not afraid to take risks - but only after careful examination, discussion with the team, and determining that your chosen course of action is most effective.

SUBJECT MATTER EXPERTA deep understanding of Google and META ads. Expertise with additional social advertising platforms (including Bing and TikTok) also desirable.

REPORTING AND KPI ANALYSISExpert ability to analyze data (read and interpret) and create actionable insights.Ability to articulate account performance, challenges, and opportunities clearly to internal and external stakeholders.

SUCCESS IN YOUR DAY TO DAY LOOKS LIKEHaving full awareness of your ad accounts’ performance and spend pacing.Actively running up to 10 clients with some assistance from other media buyers.You'll be responsible for building out campaigns in Meta Ads Manager, Google, Bing, and TikTok, and ensuring all strategic initiatives are built and launched according to strict timelines.Bring ideas for new campaigns, new audiences, and new creatives.Optimize ad accounts through building, iterating, and testing campaign types, ad copy, budgets, and bids in accounts to hit your spend, revenue, and ROAS targets.Communicate meaningful results to clients and teammates in weekly meetings and reports.Troubleshoot accounts to fix errors or warnings across META Ads, Google Ads, and Google Merchant Center.Provide excellent, clear, and timely communication through email, Slack, and Zoom meetings.

NECESSARY SKILLS6+ years of experience.Expert knowledge of the following: Google Ads, Meta Ads, Google Merchant Center, Google Analytics, and Copywriting.A strong ability to analyze data and make actionable decisions and recommendations.Being comfortable with receiving feedback and being open to constructive and respectful pushback about campaigns and strategies.

PAY RANGE$60,000 to $70,000 annually