Campaign Manager (B2B)

Job Description - What you'll be doingCreate and execute impactful campaigns and events to drive pipeline, ensuring coverage for each sales segmentCollaboratively work with sales, SDRs, channel marketers, creative, and web teams to execute polished end-to-end campaigns from ad creative to demo.Efforts may include digital, email, account-based strategy, sales development cadences, webinars, content syndication, email, direct mail, 6sense, and more.This role may include participating in marketing-related events, including representing Client at trade shows and other activities as needed, researching events, pre and post-event marketing, booking and setting up for events, arranging travel, and overseeing trade show inventory and booth assets.Track and report on campaign performance and utilize that data to develop and optimize future campaignsCollaborate with sales and sales development leaders to ensure appropriate prioritization and enablement for effective follow-up on integrated marketing campaignsDevelop, write, and test Outreach sequences for campaign follow-up to ensure we are getting the most from each of our marketing campaigns and activitiesPartner with marketing operations to ensure effective lead flow and tracking through Marketo and SalesforceWe’d love to chat if you have:3-5 years of work experience in a marketing or technology-related organizationThe ability and desire to travel at least once a monthSolid understanding of pipeline management and sales metricsExperience working with SDRs and direct sales teamsExcellent project management and collaboration skillsProven success in conceptualizing, planning, and executing marketing campaigns to drive sales successAbility to manage cross-functional projectsB2B Marketing experienceBachelor’s degree in marketing, communications, or related field, or equivalent experience required.ADDITIONAL NOTES:Work shift hours: 9-5pm MT • Interview process: Multiple (1 one-to-one interview, then 1 interview panel with a few of my team members. • Team size: Working directly with a team of 2 other marketers. • Special software or skills : Marketo, Salesforce, Digital marketing, email marketing, 6sense • Additional information: o Looking to keep this role local to Draper, UT o Digital marketing background preferred o Project management experience o Ability to meet with stakeholders at all levels o Account based marketing experienced a huge plus