Associate Director, gMG, US Patient Marketing

This is what you will do

Reporting to the Senior Director of gMG U.S. Patient Marketing, the Associate Director will be a key member of the patient marketing team. This individual will be responsible for redefining the Patient and Caregiver educational strategy and execution of patient marketing initiatives for gMG in the US market. They will support the development and execution of a best-in-class annual patient marketing plan, inclusive of relevant brand strategies. This individual will work closely with patients and caregivers, HCPs, and Patient Advocacy Organizations, as appropriate, and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field/TLL, Legal, Compliance, Privacy, Patient Advocacy, Patient Services/SPP vendor, Medical, and Market Access, Commercial Operations and PRC.

You will be responsible for

Leading the execution of the U.S. tactical plan promoting ULTOMIRIS to patients and caregiversLeading build-out and refinement of the branded digital ecosystem, including ongoing measurement and optimizationsLeading development of the disease education/ unbranded tactical plan to educate patients and caregivers, support the Patient Education Managers (PEMs) and works synergistically with OneSource patient servicesLead development and execution of the branded and unbranded CRM strategy to accelerate adoption and increase persistenceCultivating strong collaborative relationships with cross functional partners including field sales, TLLs, training, Patient Services, Market Research, Business Ops, Promotional Review Committee, Medical, Regulatory, Legal, and Compliance.Supporting the development and execution of the annual patient marketing plan, as well as agile evolutions in preparation for competitive entrantsPartnering with multiple patient marketing and media agenciesAdopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand missionPartnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platformsRepresenting brand in PRC process improvement initiatives to ensure content is compliantly, quickly, and accurately approved and deployed

You will need to have

Bachelor's degreeStrong knowledge of MS Office: Word, PowerPoint, ExcelFluent in English (written and spoken language)Experience developing patient-centric digital marketing campaigns, having lead tactical development, MLR/PRC review, execution, measurement and optimizationStrong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team leadMust have 5+ years pharmaceutical industry experience and a working knowledge of marketing principles, including key principles of brand management, patient education, and the customer journeyMust be comfortable managing multiple competing, frequently shifting priorities, and working through uncertaintyAbility to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approvalHigh ethical standards and personal integrityTravel: anticipate 25%The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have

7+ years of professional pharmaceutical / biotech experience in competitive market landscape(s)Prior professional experience with Consumer Marketing & Media, Patient Services, Patient Advocacy, and Patient Ambassador Programs strongly preferredMBA preferredOncology, Rare disease, or specialty care experience preferred