Demand Generation Manager
📋 Role Overview & Responsibilities
Demand Generation Manager for a Physician-Formulated Supplement Company - Full-Time / 100% Remote
About the Role:Alfa Wave Agency is actively partnered with a direct-to-consumer supplement company founded by a visionary Medical Doctor. With a portfolio of products dedicated to addressing common medical concerns, our client is committed to delivering science-backed formulas with natural and holistic ingredients. At the forefront of innovation in digital marketing, we are seeking an experienced Demand Generation Manager to execute effective lead generation strategies from spearheading website optimization and content creation to harnessing analytics and tracking performance metrics.
As the Demand Generation Manager, you will collaborate closely with the CEO while overseeing a small team of developers, copywriters, and Video contractors to create and upload Video Sales Letters. We are seeking a creative project manager who thrives in a startup environment and has a passion for the wellness/e-commerce industry. If this resonates with you, please read on for more details!
Responsibilities:Work with internal web development team to launch new funnels. You will oversee the assembly of every part of the funnel (e.g. VSL, landing pages, video pages, order pages, upsell/downsell pages, CRM setup, etc.).Create and oversee processes for maintaining existing funnels and helping to set up A/B tests to improve conversion.Oversee all QA efforts to make sure that every page in the funnel looks correct across all devices (desktop/tablet/mobile).Ensure products are properly configured in their CRM (Konnektive)Establish Standard Operating Procedures (SOPs) to document processes.Collaborate on various marketing initiatives and turn them into project plans.
Requirements:3+ Years of experience in website project management, preferably in roles focused on building marketing funnels, landing pages, split testing, and direct response marketing campaigns.You should have a track record of successfully managing projects from conception to execution, delivering measurable results within budget and timeline constraints.Experience with Google Analytics / Google Tag ManagerAn eye for design. You'll be overseeing a team of designers, developers, and copywriters.
Perks & Benefits:Competitive Annual Base Salary ($80,000 - $120,000 DOE)100% Remote TeamPaid Holidays & Flexible Vacation PolicyOpportunity to work directly with the Founder/CEO and be an early team member as the company grows
We are conducting interviews ASAP, please don't hesitate to apply with your resume today.
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This position is located in Austin, Texas Metropolitan Area with potential relocation and sponsorship assistance depending on candidate qualifications.
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