Ecommerce Marketing Manager

This is a hybrid role, working out of our Creative Studios in Westlake, Ohio. As such, we will focus on candidates who currently reside in Northeast Ohio.

American Greetings is looking for an eCommerce Marketing Manager who will be responsible for managing the day-to-day activities associated with marketing, advertising, and promotion-based campaign on all 3rd party retailer platforms (non-D2C). This position is a hands-on, working manager role that is also expected to contribute to the longer-term strategic direction of our ecommerce marketing capabilities. The ideal candidate will also assist the Director – Consumer Engagement in managing agency and other retailer partners on an as-needed basis.

Experience is required in bid-auction campaign activation and optimizations, using digital shelf tools and data visualization tools to manage overall effectiveness of campaigns, and leveraging data to make decisions that deliver on revenue and profitability goals.

Overall success in this position will require collaborating daily with Associates across a wide array of functions and/or departments (e.g., omnichannel, commercial, merchandising, product, shopper marketing, demand planning, and operations/logistics teams).

ESSENTIAL DUTIES & RESPONSIBILITIES: Assists in managing relationships with our day-to-day retailer media group contacts and agency partners to ensure flawless execution. Optimizes marketing return on investment across the marketing portfolio (e.g., paid, SEO/organic, demand side platforms (DSP), retail media, etc.) Manages pacing and performance of multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.) Manages, coaches, and develops a team of Marketing Analysts  Assists and participates in business reviews & retailer media capabilities assessments Develops and implements test and learn plans to continuously improve the effectiveness of our marketing, advertising, and promotion-based efforts in support of ecommerce Partners with broader media/shopper team to share tactical learnings and best practices and upcoming initiatives Continuously innovates and develops forward thinking ideas as retailer capabilities evolve Shares and captures the best demonstrated practices; builds strong relationships with internal and external partners.  Other duties and responsibilities to be added as needed.

Required Length & Type of Experience: 4-7+ years in ecommerce with 5+ focused on marketing Experience in online advertising & marketing is required; experience in online merchandising is also preferred Amazon experience is mandatory; experience with WMC, Roundel, KPM and other Retail media platforms are preferred Project management or related experience in directing and managing cross-functional teams under tight deadlines Experience managing annual budgets Managing and developing direct reports

Knowledge, Skills & Abilities:  Outstanding problem-solving skills including excellent analytical and reasoning skills and strategic thinking capabilities Experience in digital marketing/advertising with strong working knowledge of various tools related to key word analysis, share of voice (SOV), and automatic ad auction/bidding and measurement Ability to effectively manage one’s own time & others to ensure multiple priorities are balanced and managed successfully Knowledge of the competitive market and a passion for maintaining a strong understanding of this marketManagement experience in balancing others workloads, development and training to drive the best results. Understanding of financial impacts of decisions Excellent communication skills -written and oral Strong PC skills to include ability to use Microsoft Excel, PowerPoint, Word, and data visualization tools (e.g., Tableau, Power BI, etc) Strong working knowledge of online shopping, digital advertising platforms, email and analytics.Understanding of eCommerce business concepts, practices, and procedures is required.  High learning agility, digital or eCommerce experience and dealing with ambiguity. Strong communication skills required for both internal and external partners.

Education Required: Bachelor’s degree in Business/Marketing/Sales or related field