Head of Growth
📋 Role Overview & Responsibilities
Seeking a Head of Growth to enhance marketing strategies and processes, focusing on SEO, paid marketing, organic content, lifecycle marketing, and optimization, with a passion for women’s health and pregnancy.Responsibilities:Advertising Strategy and Execution:Develop compelling ad content, analyze performance, and optimize channels.Craft follow-up emails and texts for re-targeting leads.Determine target CAC and allocate budgets effectively.Landing Page Optimization and A/B Testing:Conduct A/B tests, optimize copy and design, ensure seamless user experience.Organic Content Conversion Improvement:Optimize organic content on social platforms and blogs for conversion.Manage creators, evaluate partnerships, and scale organic efforts.Affiliate Marketing Optimization:Analyze ROI metrics, craft plans to engage affiliates effectively.
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This position is located in New York, NY with potential relocation and sponsorship assistance depending on candidate qualifications.
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