Media Buying Team Lead

Who We are looking for: We are looking for someone who can execute at a senior level, direct response media buys across all platforms.This person should drive innovation and creativity in buying strategies, landing page tests, reporting and analytics.They should also lead and mentor team of direct reports. Provide guidance, strategy and thoughtful leadership. Primary Duties: Hands-on execution of campaigns and testing on Meta, Google, TikTok and other platforms. Identify opportunities and execute within current campaigns to scale, test and improve ROI on Facebook and Google.Identify and execute on opportunities to grow, test, scale and otherwise improve campaigns, ad/page copy and reporting.Collaborate with the Head of Marketing to determine team performance, goals and metrics.Collaborate with and provide insight to Copy and Content departments to continually improve and test new advertising creatives, landing pages and other forms of media.Identify why something is not working.Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesA/B test landing pages and spearhead landing page optimizationWrite appealing and concise copySuggest and develop new campaigns across multiple channelsKeep abreast of PPC and Paid Media trends Qualifications: Senior Manager level buying skills on Meta, Google and TikTok. (At least 4+ years of experience.)Manager level copywriting understanding for direct response campaigns. Could write a page if needed.Ad Creation skills- Experienced in Photoshop and can be creative with ideas for ad creative.Great technical skills- Understands Pixels, Tracking and Attribution. Can efficiently pull and build reports.In Depth understanding of direct response advertising and consumer psychology.Great leadership skills- Is able to effectively give direction to direct reports and manage upwards with the Head of Marketing. Our Environment & Perks:Paid time off, Paid company holidaysPaid for continued education, We pay for courses and classes related to your careerWork in a dog friendly officeGetting in on the ground floor of an amazing start-upFull Health insurance PPO (within 90 days of joining)Paid Thursday lunches$115k-$150k Salary