Mobile Gaming Marketing Manager (Gaming + Community)

Job Title: Mobile Gaming Digital Marketing Manager (Gaming + Community)Client Location: Washington DC - REMOTESalary/Pay Rate: Duration: long-term/ongoing

Job Description:Our client is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into & Real Possibilities by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, our client works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security, and personal fulfillment. Our client also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry their name. As a trusted source for news and information, our client produces the world’s largest-circulation magazine.

Summary:We are seeking an experienced Digital Marketing Manager to join our client's Gaming & Community team. The role will support full funnel marketing to drive mid-funnel engagement through to membership and help the team grow its mobile game participation. The individual will play a crucial role in supporting multi-channel marketing strategies that enhance the visibility and appeal of our organization's offerings, including products and programs.

The ideal candidate will be an experienced digital marketing professional, with a broad range of experience Including: Program Management, with emphasis on Sweepstakes Casual Gaming marketing and/or gamification development Marketing planning and implementation, with emphasis on mobile marketing Marketing Copywriting and Graphic Design direction Statement of Work development and management Project Management for large projects Graphic Designer and vendor management Weekly Reporting, analysis, and recommendations, including team presentations, toreach milestones and KPIs

Requirements: Completion of a Bachelor’s degree or equivalent education and minimum of 2 years’ experience with digital program and product marketing, preferably Mobile and/orGames, at an agency or medium/large-sized organization. Proven ability to plan and execute digital marketing programs and initiatives, including sweepstakes and mobile campaigns. Experience and strength in crafting marketing copy for both owned and paid media,including a keen ability to create effective CTAs. Experience and strength in directing graphic design for marketing programs and promotions Proven experience in project management, including successful completion of reaching milestones and KPIS, and positive ROI.

 A minimum of 2 years’ experience developing SOWs and managing the procurement process to secure approval Adept at performance analysis, including insights and recommendations coupled with strong presentation/ reporting capability. Experience with Adobe platforms preferred. Adept at running digital tests to optimize campaigns, programs, and products. Exceptional written and verbal communication skills, coupled with strong organizational abilities required. Proficiency in managing relationships with project stakeholders, including clients, team members, and external partners. Experience in working with popular CMS platforms such as AEM, Word Press, or Drupal. Readiness to adapt to changing work environments, task, and technologies.

Client Description:Our client is one of the largest non-profits in the US, with a very user-centric vision and a strong social mission. This organization dedicates its efforts on increasing membership with a strong focus digitally, via social media, and digital marketing. The vibe is collaborative, fast-paced, and overall, passionate. The people who work here live and breathe the organization’s mission of enhancing the quality of life, and championing social change.Work here and:Help target memberships now and into the future to develop products specifically targeted to those relatively new to the workforceHave your voice be heard. Our client prides itself on considering the input of all involved in projectsWork with fellow freelancers who know that they’re working on projects designed for the betterment of communitiesWork on national campaigns that are targeted by communityWork with others who are interested in outreach and volunteerismOur client has made customer engagement a priority and is interested in all candidates who are passionate about it as well.