Senior Field Marketing Specialist

Build Your Career with Ashley

Join our Marketing team and help us drive brand awareness and engage with our target audiences. You’ll collaborate with and support different parts of the business to create compelling consumer driven partnerships. Lead the charge and take ownership of exciting projects, all while becoming a master of your craft. Senior Field Marketing Specialist

What Will You Do?The Senior Specialist, Field Marketing works directly with the Senior Manager, Field Marketing, and other leadership team members to drive the development and execution of Field Marketing support within their assigned region. They will demonstrate extreme ownership and accountability over their area and have the ability to jump from strategy to execution where needed. As the Senior Specialist, Field Marketing, they will play a crucial role in supporting the growth and success of our retail stores. They will be responsible for executing various marketing initiatives to drive traffic and sales, as well as building a strong relationship with our store teams. Develop, execute, and measure marketing plans that support the company's sales objectives, including but not limited to Store Grand Openings/Re-Openings, 5-6 store events per month, 1-2 community events per month, and 1 experiential activation locally per quarter within their designated region.Build strong relationships with the regional store teams to provide resources and act as the link between corporate marketing and the store regional staff.Study the local market, create regional playbooks and conduct competitive shopping research to stay up to date on the latest trends in retail marketing and provide local insights to drive continuous improvement across the region.Coordinate the Marketing Intake Request form from stores in their region to assist them in asset development for prospecting support.Work closely with store teams to ensure alignment and buy-in for the marketing plans and events.Make at least 2 store visits per week to build rapport and knowledge of the stores within their region and conduct store surveys to ensure marketing materials within stores is up to date with corporate standards.Execute and ensure flawless execution of all marketing initiatives within your region.Manage the budget and timelines for their local marketing initiatives.Monitor and analyze the performance of initiatives and report results to the management team.Demonstrate the Company’s Core and Growth Values in the performance of all job functions

What Do You Need?3+ years of experience in Marketing, RequiredField Marketing experience, PreferredBachelor Degree in Marketing or related field or equivalent work experience, RequiredAbility to travel frequentlyStrong attention to detailExcellent verbal and written communication skillsExcellent interpersonal skillsEffective time management and organizational skillsWork independently as well as in a team environmentDocument management systemAnalytical and problem solving skillsMaintain confidentialityWorking knowledge of Continuous ImprovementHandle multiple projects simultaneously within established time constraintsProficient computer skills, including experience with Microsoft Office Suite, internetPerform under strong demands in a fast-paced environmentWork professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respectDisplay empathy, understanding and patience with employees and external customersRespond professionally in situations with difficult employee/vendor/customer issues or inquiries

Who Are We?At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.Apply today and find your home at Ashley!

Benefits We OfferHealth, Dental, Vision, Employee Assistance ProgramPaid Vacation, Holidays, and Your Birthday offGenerous Employee Discount on home furnishingsProfessional Development OpportunitiesAshley Wellness Centers (location specific) and Medical TourismTelehealth401(k) and Profit SharingLife Insurance

Our Core ValuesHonesty & IntegrityPassion, Drive, DisciplineContinuous Improvement/Operational ExcellenceDirty FingernailGrowth Focused

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:Corporate Social Responsibilityhttps://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/

We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only. Search Firm Representatives Please Read Carefully:Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.