Marketing Product Manager
📋 Role Overview & Responsibilities
We are inviting a visionary Marketing Product Manager to join our self-care category marketing team. This role is a unique opportunity to collaborate with some of the world's largest retailers and licensors. You will play a crucial role in driving the evolution and success of our product lines while working alongside global market leaders.
PositionInnovate in CPG Self-Care: Lead in developing new-to-market self-care products, setting new industry standards.Market Trendsetter: Stay ahead of market trends and use your insights to create products that meet evolving consumer needs.Collaborate Globally: Work in tandem with the world’s largest retailers, licensors, and manufacturers ensuring the successful launch and management of your product portfolio.Product Expert: Drive marketing strategy and execution, boosting brand awareness and customer engagement.
Key ResponsibilitiesProduct Lifecycle Management: Oversee the journey from concept to commercialization.Consumer Market Analysis: Identify opportunities for product innovation, informed by insights into consumer behavior, conditions, and needs.Strategic Marketing Initiatives: Develop and execute comprehensive marketing strategies for both new and existing product lines.Cross-Functional Teamwork: Align with Product Development, Sales, Marketing, and major global retailers and licensors to guide product development with market needs.Financial Management: Handle budgeting, pricing strategies, and profitability analyses. QualificationsBachelor’s degree in Marketing, Business, or a related field.Minimum 3 years of experience in product management, preferably in self-care or consumer goods.Strong analytical skills with a focus on market trends in CPG self-care.Excellent communication skills for effective collaboration across diverse teams.Strategic thinker with a proven track record in successful product launches and marketing campaigns.Licensing experience is a plus, highlighting your ability to collaborate with major brands.
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This position is located in Sarasota, FL with potential relocation and sponsorship assistance depending on candidate qualifications.
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