Marketing Associate

Founded in 1994 by Prosper and Martine Assouline, Assouline brought the illustrated book market to life with products that were modern and creative. Today, the luxury book market has become an indispensable tool for luxury brands. Beyond “beautiful books” Assouline is invested in the promotion of culture. It has created the “first brand of luxury culture” by opening boutiques where one can discover a world of good taste, excitement and intellect, a place where “culture can be acquired” within a luxurious environment. One can purchase complete book collections as well as objects that belong in contemporary libraries such as perfumed candles and “cabinets of curiosities."

The Marketing Associate is a highly motivated brand marketer and creative problem solver to assist in overseeing cross-channel marketing planning and ensure best practices for project workflow and cross-functional collaboration. This role will be tasked with ensuring we’re crafting cohesive and compelling marketing that engages, grows, and retains our valuable customer base. The marketing associate is curious about how our customers think and shop and has a strong understanding of our brand voice. They must excel at creative problem solving and be able to work efficaciously in a fast-paced environment. This role will be a key partner in driving overall business aligned with the strategy and connected to KPIs.

RESPONSIBILITIES

• Be the central point of contact for 360 marketing plans and lead all cross-functional teams across e-commerce, social, content development, editorial to follow campaign direction.· Responsible for delivering package of assets in the digital library for each major launch and used by wholesale and retail teams.· Be the point person for content creation for book title launches, by working with the clients, content/photo editors, social media manager, 3rd party agencies, and freelancers.· Assist with global campaign planning across all media & social channels helping to increase brand awareness and market share according to each project KPIs.· Work in collaboration with Director of Marketing and EVP of Marketing & Communications to manage launch dates for book launches, and interfacing with production and ops to ensure launch dates are most accurate. · Managing global marketing calendar & timelines.· Lead kick off meetings for all 360 campaigns, while bringing together all cross-functional teams to input their functions into decks that are created. · Lead the visual merchandising initiatives for big campaigns in our boutiques, franchises and branded corners, and manage execution with our vendors.· Create recaps and post-mortem reports for key marketing moments, investigating performance and collaborating with channel owners to collate and evaluate content, messaging, and marketing performance to drive learnings and actionable recommendations.· Research retail landscape for trends in marketing, branding and product messaging and serve up emerging opportunities to drive future experience and strategy.· Act as point of contact for wholesale & retail partners and liaise with creative team to deliver assets and information.

QUALIFICATIONS

• 3-4 years’ experience in marketing, with time in specialty retail/fashion or creative agency· Strong project management skills · Retail & Wholesale marketing experience is a plus· A strong POV of the current luxury landscape along with knowledge of Assouline history and present· Strong organizational skills and self-starter mentality · Excellent written and verbal communication skills· Understanding of social media strategy & best practices, business profile management · Analytical mindset with ability to connect strategies with tangible outcomes.· Ability to multi-task efficiently and effectively across categories within a constantly changing environment

Assouline is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The appointed candidate will be offered a salary between $70,000-$75,000 per year. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.