Director of Ecommerce
📋 Role Overview & Responsibilities
As the Ecommerce Director at Astral Health & Beauty for our portfolio of beauty brands, you will be responsible for developing and executing comprehensive ecommerce strategies to maximize online sales, enhance brand visibility, and optimize customer engagement. This role will oversee all aspects of the ecommerce operation, including website management, digital marketing, merchandising, and customer experience initiatives. We are looking for someone with a creative and analytical mindset, strong leadership skills, and a deep understanding of the beauty industry and ecommerce trends. The role reports to the VP of Digital.
KEY RESPONSIBILITIESEcommerce Strategy Development:Develop and implement ecommerce strategic plans to drive growth and achieve revenue targets for each brand within the portfolio.Website Performance Optimization:Oversee the development, maintenance, and optimization of our websites to ensure a seamless and user-friendly shopping experience.Analyze website performance metrics, user behavior, and conversion rates to identify areas for improvement and implement strategies to optimize user experience and drive sales.Define and track key performance metrics, including website traffic, conversion rates, and customer engagement.User Experience: Collaborate with the Marketing and Brand teams to maintain an attractive and user-friendly website design, with a focus on navigation, user interface, and mobile responsiveness.Continuously improve the online shopping experience through site enhancements, personalized recommendations, and customer feedback analysis.Evaluate and implement technologies, tools, and platforms to enhance user experience, functionality, and performance.Ecommerce Optimization: Lead efforts to enhance the ecommerce functionality, including shopping cart, payment processing, and product search capabilities.Implement and optimize SEO and SEM strategies to increase website visibility and attract organic and paid traffic.Vendor & Agency Management:Manage relationships with external vendors, agencies, and technology partners to support ecommerce operations and drive innovation.Team Leadership: Build, develop, and lead a team of website professionals, fostering a collaborative and productive work environment.
QUALIFICATIONSBachelor's degree in business administration, marketing, or a related field; Master’s degree preferred.10+ years in website operations, ecommerce, or digital marketing, preferably in the health and beauty or consumers goods industry.Proven track record of leading successful website initiatives, driving growth, and improving user experience.Strong leadership and team management skills, with the ability to inspire and mentor a diverse team.Deep understanding of web technologies, SEO/SEM, UX/UI best practices, and ecommerce platforms.Proficiency in web analytics tools (e.g., Google Analytics), CMS platforms, and CRM systems.Excellent analytical, problem-solving, and strategic thinking abilities.
ABOUT ASTRAL HEALTH & BEAUTYAstral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. We’re the name behind a family of high-quality, ingredient-driven beauty brands dedicated to innovation. Founded in 1998 and headquartered in Atlanta, Georgia, our groundbreaking, multi-brand beauty company operates through a portfolio of four distinct brands: Aloette, COSMEDIX, PÜR and butter LONDON—all of which are proudly cruelty-free. From skin care and makeup, to body care and 8-Free nail lacquers, we offer an array of innovative solutions designed to deliver superior results people can feel good about. With innovative and transformative beauty, skincare products and more, our Astral mission is to redefine the face of clean beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, passion, drive and pushing boundaries, knowing that our commitment to the customer is more than skin deep. It is Astral Health & Beauty’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age, disability, or any other non-merit based factor or any other characteristics in accordance with all applicable laws and regulations.
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This position is located in Atlanta, GA with potential relocation and sponsorship assistance depending on candidate qualifications.
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