Associate Brand Manager

Job Title: Associate Brand Manager / Brand ManagerLevel: ExemptFLSA Status: ExemptGrade:Department: MarketingReports to: VP, MarketingLocation: Waltham, MA

Summary:As an Associate Brand Manager at AVAVA, you will play a crucial role in launching our inaugural product and establishing a strong market presence. Your work will involve leveraging category and consumer insights to develop effective go-to-market strategies and support our sales and marketing efforts.

Essential Duties:Develop and implement customer acquisition strategies, including targeting customer groups, managing digital presence, and coordinating tradeshow participation.Lead the strategy for tradeshow involvement, including selection, vendor management, staff coordination, and ROI analysis.Support sales team by creating tools and resources needed for effective sales activation.Contribute to the development of the product’s business model, including customer and patient targeting, revenue model, and pricing strategies.Keep up-to-date with industry trends and technologies to stay ahead of the competition.Meet regularly with customers, patients, trainers, sales reps, and other key stakeholders to gather insights and feedback.Maintain deep knowledge of the consumer, category, brand, and products, and use data to drive brand performance and actionable insights.Implement customer feedback into product and program enhancements.

Supervisory Responsibilities:No direct reports initially; will manage consultants, agencies, and vendors.

Skills Required:Bachelor’s degree in communications, marketing, or a related field; MBA preferred.At least 5 years of experience in marketing or a related field.Exceptional analytical and conceptual thinking skills.Strong ability to influence stakeholders and work closely with them to find solutions.Proficient with technology and its development, with a high level of comfort.Excellent planning, organizational, problem-solving, time management, and communication skills.In-depth knowledge of brand development.Proficient in Microsoft Office Suite.Proven track record of fulfilling commitments.Demonstrated initiative, leadership, and ability to work in a dynamic startup environment.Ability to work independently with minimal supervision and strong interpersonal communication skills.

Working Conditions and Physical Effort:Light to medium physical effort required.Extended periods of time at a keyboard or workstation.May involve traveling by car, train, and/or plane (up to 10% travel).

Work Environment and Hazards:Typical office environment; occasional exposure to clinical labs and biological samples.Familiarity with Biosafety Level (BSL) 1 & 2 protocols preferred.

Disclaimer:This job description does not list all the duties of the job. You may be asked to perform other duties. Management has the right to revise this job description at any time. This job description is not a contract for employment.

ADA Compliance:AVAVA and Blossom Innovations comply with all aspects of the Americans with Disabilities Act (ADA) and state disability laws.