Sr. Manager, Marketing Technology

The Senior Manager, Marketing Technology (NA) will lead the development of the Firm's marketing technology stack and manage the technical integrations, data exchanges, and connected workflows across systems. Implement and optimize best practices for end-to-end campaign management, demand generation, and digital client experience journeys. Responsibilities:Develop and manage the integrated marketing automation ecosystem between CRM, Marketo, digital channels, and event management solutionsServe as subject matter expert for the region on topics related to CRM, Marketing Automation, and end-to-end campaign management Manage scheduled and ad-hoc email marketing programs, including segmentation, testing, deployment, and continuous optimizationCollaborate across functions to develop and manage a firmwide template strategy for emails, landing pages, and forms Create multi-step nurture programs based upon target personas, interest and behavioral tracking, and specific solution/message mapping to influence the client/buyer journeyPlan and perform A/B testing to define and execute enhancements, messaging relevance, conversion rates, program/campaign ROI, and audience engagementMaintain the Marketo integration with CRM as solution roadmaps evolveWork with leadership to define KPIs, create reporting, and analyze campaign performance to make data driven decisionsSupport essential operation initiatives, such as managing the lead lifecycle, lead grading, lead nurturing, segmentation, and data cleansingLead change management and training efforts in the region to ensure best-in-class adoption and compliance across all Marketing Technology solutions

Skills and Experience:Proven experience developing and administering large marketing automation platforms and CRMAbility to translate strategic business objectives into technical solutionsStrong project management discipline, including documentation, cross-functional collaboration, stakeholder communication, change management, and trainingStrong analytical skills, with the ability to draw insights from marketing dataAn understanding of lead scoring, lead nurturing, segmentation, personalization, and other lead/contact management practicesKnowledge of database structures, data hygiene, analytics, and attributionAbility to manage multiple projects simultaneously in a fast-paced environmentTechnical aptitude, excellent communication skills, and ability to use data to optimize marketing and business development workflowsKnowledge of agile development, including software release management, quality assurance, and user acceptance testingFamiliarity with General Data Protection Regulations and other relevant data protection laws

Technical Experience:A Bachelor’s degree in Marketing, Business, Information Technology, or a related field is requiredStrong CRM experience (DealCloud preferred)Strong Marketing Automation experience (Marketo preferred)Experience guiding practices for contact management and overall data flow using the integration capabilities of the platform including knowledge of APIsExperience managing 3rd party data providersExperience documenting workflows using Visio or similar programsExperience building business-focused dashboards and providing management-level analysis and presentations