Ad Serving Execution

Ad Serving ExecutionWilmington, DE

As a Barclays Ad Serving Execution, you will be responsible for the setup and execution of marketing campaigns in the digital channels. This is an opportunity to manage the end-to-end campaign flow for Barclays Owned Media Digital Ads by working with Technology and Business Owners to drive conversions for existing and new campaigns. This includes the creation and updates of business strategies and prioritization driven by analytics data. The MarTech Team manages the roadmap, vision, and usage of our MarTech tools and capabilities.

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.

What will you be doing?• Managing the new SAS Match 360 ad server platform, AEM and the proprietary offers engine, used to manage ad execution • Increasing the use of marketing ads for existing customers in the digital space while controlling frequency, duration and testing• Formulating a vision around how these products will work together to deliver the best possible customer experience and the highest speed to market• Partnering directly with business owners to evaluate the priority of marketing ads• Maintaining and enhancing the reporting of impressions, clicks, and conversions of marketing campaigns• Overseeing of Digital Ad campaigns and being the point of contact for campaign requests (intake)• Ensuring campaign calendar is aligned with stakeholder prioritization• Maintaining relationships with business leads and technology for program approvals and controls

What we’re looking for:• Experience with Ad Serving platforms, Adobe AEM, Adobe Target, Adobe Analytics, marketing technology and operations process• Experience with SAS Match 360 • Ability to understand requirements and translate into an execution timeline• Holistic understanding of marketing, marketing operations process, and technology agile process In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:• Empathy: An ability to see a situation from another person’s perspective • Ownership: A strong sense of pride in your work• Connection: Build relationships with partners and colleagues • Innovation: Openness to finding creative solutions• Persistence: Desire to go above and beyond when necessary to get the job done• Collaboration: Work well with others while building projects together

Skills that will help you in the role:• Marketing execution/campaign management experience• SAS list file experience• HTML and JSON experience • Product strategy and developing marketing roadmap with Business OwnersAt Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded. We focus our energies on making every customer engagement better than before.

Where will you be working?Barclays’ Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.

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