MARKETING SERVICES SPECIALIST (Grand Rapids)

Essential Duties And Responsibilities

Assists with the planning and execution of receptions, seminars, client entertainment and other business development events and activities hosted or sponsored regionally. Assists with research and recommendations regarding memberships, sponsorships and community support to maximize regional marketing value. Assists with the management of community support and office-supported practice development sponsorships at the regional level, including coordinating ads, branding, attendance for events and evaluating ROI. Assists with the management of client and community relations budget and office sports and entertainment budget. Works directly with Senior Marketing Services Manager in annual budget planning, spending and variance monitoring. Coordinates with the communications team to complete press releases, resources for PR opportunities, surveys, directories and other listings. Demonstrates strong interpersonal communication skills and ability to present organized, timely information to attorneys and staff at meetings. Should also demonstrate strong communication skills when meeting with firm clients and vendors. Assures the availability of collateral materials, company store and other items, including procurement of gifts for clients. Assists with management of regional social media presence and content on platforms such as LinkedIn, Twitter, etc. Assists with management of requests for and distribution of tickets for various sporting and client entertainment opportunities. Maintains accurate data integrity on firm systems including CRM and intranet calendars related to office marketing event and sports/entertainment ticket availability and distribution. Other duties as assigned.

The employee must be able to perform all essential job duties and responsibilities of this position satisfactorily and as outlined, with or without reasonable accommodations.

Reasonable accommodation requests may be accommodated, absent undue firm hardship.

Knowledge, Skills And Abilities Required

Knowledge of marketing, communications and public relations in order to assume responsibility for the office marketing program at a level normally acquired through completion of a Bachelor degree in marketing, communications or equivalent. Three to five years of progressively responsible related work experience in a professional services industry. Legal industry experience preferred. Extensive event planning experience. Interpersonal and communication skills in order to communicate with a diverse group of attorneys, staff and clients and provide information with ordinary courtesy and tact while safeguarding confidentiality, and to effectively negotiate and represent the firm in a favorable and business-like manner. Interpersonal skills necessary in order to communicate by telephone and e-mail to provide information with ordinary courtesy and tact. Experience in developing and utilizing marketing databases, and a familiarity with marketing related computer tools. Ability to organize and prioritize numerous tasks and complete them under time constraints. Ability to proofread typed materials for grammatical, typographical and spelling errors; excellent written and oral communication skills. Ability to prepare, understand and monitor approved budgets. Proficiency in Windows; Word, PowerPoint and spreadsheet applications, preferably Excel. Work occasionally requires more than 40 hours per week to perform the essential duties of the position. May require irregular hours to accommodate event times Ability to travel to offices under jurisdiction, as needed.

This job description is intended to describe the general requirements of this position. As such, it is not designed to cover or contain a comprehensive listing of job duties or responsibilities required in this job. Subject to firm needs, duties and responsibilities of this position may change at any time, on a temporary or permanent basis, and with or without notice.

Working Conditions

Normal law office environment with little exposure to excessive noise, dust, temperature and the like. Ability to lift and transport materials and boxes up to forty (40) pounds, and to set up signage and materials for events.

The above is intended to describe the general content of and requirements for the performance of this job. It is not intended to be construed as an exhaustive statement of essential functions, responsibilities or requirements.

Equal Employment Opportunity and Diversity Statement

Barnes & Thornburg is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.