Associate Brand Manager, US Brands - Maker's Mark

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Associate Brand Manager, US Brands - Maker's Mark

The following position is open in Illinois, United States.

What makes this a great opportunity?

Opportunity to work on one of the key Brand Houses for Beam Suntory within a highly complex and diverse region Have a direct impact into the key drivers for business growth in an extremely competitive category where details will significantly matter.   Learn how to bring multiple teams and lines of thought to work collectively towards one goal Play an integral role in the business and brand planning cycle Opportunity to work across range of projects, from brand strategy to commercial programming to innovations

Role Responsibilities

Be a brand builder for the Maker’s Mark brand through strong localized and regionalized analytics and critical thinking to drive the business the right wayPlay key role in development and implementation of strategic marketing direction delivering against key value, brand health, and volume/sales/profit growth objectives, including execution of key in-year activations.Ensure tracking on Nielsen and The Bar of each brand performance vs Plan, previous year, competitive brands and category trends, leading the monthly business reporting cycle and process and delivering reports to senior leadership.Participate and follow up with Brand House status and follow ups, leading integration of U.S. plan into Brand House Experience Designs.Work directly with Diplomats, Heritage Managers, and with Advocacy Lead on planning and executing market events with Market ManagersLead strategy and execution of quarterly programming, innovation launches, & local marketing & partnership plans, in coordination with local marketing teams and Brand House team.Own components of the brand’s digital plan including integration with digital communications channels, direct-to-consumer, e-commerce platforms, and media.Manage budget process including strategic oversight of the budget, processing PO’s, and managing the online systems.Jointly lead aspects of annual planning process and growth planning process, including directly managing with Market Development & Commercialization team the delivery of quarterly commercial programming.Directly participate and influence regional brief development as well as work with third party partners to deliver new programs and executionsBe a part of the creation of brand up-dates, summaries and presentations throughout the year

Qualifications

Bachelor’s Degree required, MBA Preferred4+ years of experience in Brand Management, preferably in alc/bev or CPG, including at least one prior Associate Brand Manager rotation.Excellent written and verbal communication skillsStrong analytical skills and inquisitive personality to dive into untapped detailsAbility to perform structured financial analysis, turning data into actionable insights and recommendationsProven ability to execute projects that align with the overall strategyStrong project management experience, including budget managementAbility to collaborate with agencies and other stakeholders to bring ideas from brief to plan and execution, ideally including experience briefing and development marketing plans with agencies.Strong team player who can also work autonomouslyAble to deliver in a fast-paced environment under pressure/time constraintsFlexibility in approach to enable strong collaboration cross-functional partners and multiple stakeholdersExperience working cross-culturally and/or desire to learn about different culturesKnowledge of the spirits industry, particularly the three-tier system and distributor partnershipsExperience in the industry with knowledge of chains and the independent market is preferred but not mandatory

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.