Director, Social Media

BGB Group

Director, Social Media

Our Agency

BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

We offer in-office (NYC) and hybrid job opportunities.

Key ResponsibilitiesSocial Listening & Insights Mining: Conducts social listening research, uncovering trends across HCP and patient audiences, and providing actionable insightsPoint of View Documentation (POVs): Stays on top of current social media trends and evolving functionalities, understanding the application to highly-regulated industries and drafting agency and client communications relaying the information, impact and next stepsProject Execution: Leads development and execution of tactics, serve as social media counsel to internal teams and external clients in collaboration with the social team leadContent Optimization: Partners with Art, Copy and Medical teams to develop optimized social media content that adheres to channel best practices, as well as expected audience behaviors, and maintains FDA complianceCommunity Management: Monitors and manages user engagements on clients’ social media propertiesMeasurement Planning: Works with Performance Analytics to ensure that social media initiatives are tagged and tracked, generating actionable insights that impact future content and campaign developmentStrategic Business Growth: Works with department leadership on internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption making it a core competency of the organization

Preferred QualificationsBachelor’s degree in Business, Marketing, Journalism or Communications/PRApproximately 7-8 years of agency experience; pharma experience or experience in a highly-regulated industry is requiredExpertise with business and personal use of social media, third-party platform management tools and social listening platformsCan write a creative briefFamiliar with client MRL and/or FDA requirements, and has experience blending social media best practice to lead brief development, efficiently execute projects, and develop case studiesAbility to write about, explain and present social media tactics and concepts in a highly regulated environmentUnderstands general paid media approaches across different social media platforms and collaborates with partner agencies to execute campaigns; experience trafficking paid social media campaigns is a plusProven ability to manage projects independently and collaboratively to successful completionExtensive experience with developing social listening queries, cleaning data and reporting findings; experience with Brandwatch is a plusAbility to derive insights and actionable next steps from social listening data and social platform performance; experience with Meta Business Manager is necessary, LinkedIn Business Manager is a plusStrong multi-tasking and problem-solving skills and the ability to work in a team environment

Salary range: $110,000 - $155,000

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.