DIRECTOR OF MARKETING

WHY YOU SHOULD JOIN OUR TEAMOur mission at Big Brothers Big Sisters of Broward County is to create and support one-to-one mentoring relationships that ignite the power and promise of youth so that all children reach and achieve their full potential. For over one hundred years, Big Brothers Big Sisters has been the largest and oldest volunteer-supported mentoring organization in the country, changing the lives of children one at a time.

BBBS of Broward offers competitive salaries, incredible healthcare benefits, and a flexible workplace environment. We offer continuous training on professional development and team-building exercises and encourage all staff to join opportunities for personal and professional growth. We are excited for you to join our dedicated and enthusiastic team and fulfill the commitment to make a life-long impact in a child’s life while surrounding yourself in a positive environment.

We need your help to partner with parents/guardians, volunteers, donors, and partners in the community to hold ourselves accountable for each child in our program so they achieve:· Higher aspirations, greater confidence, and better relationships· Educational success· Avoidance of risky behaviors

DUTIES AND RESPONSIBILITIESThe Director of Marketing is a full-time position that will be responsible for planning, development, and implementationall of BBBS of Broward’s marketing strategies, marketing communications, and public relations activities, both external and internal. The ideal candidate should know how to manage a nonprofit brand and grow awareness of our company among the target demographics. This requires intimate cooperation with the team to develop and maintain an approach that will generate consistent outreach to grow donors and mentors.

You are responsible for identifying opportunities for online traffic growth, setting organizational objectives, and organizing promotional and fundraising activities. Exceptional time management and problem-solving abilities are a big asset. Working knowledge of marketing software is an additional plus. You are also expected to possess a superb grasp of spoken and written English to ensure smooth, error-free communication with our users.

Specific responsibilities include:· Responsible for creating, implementing, and measuring the success of: o A comprehensive marketing, communications, and public relations program that will enhance the Organization’s image and position within the marketplace and the general public and facilitate internal and external communications; and, o All Organization marketing, communications, and public relations activities and materials, including publications, media relations, client acquisition, website, social media and eblasts, etc. · Ensure the articulation of the Organization’s desired image and position, and ensure and maintain consistent communication of image and position throughout the Organization and to all internal and external constituencies. · Responsible for editorial direction, design, production, and distribution of all Organization publications and digital platforms. · Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests. Develop annual media press pitch calendar and oversea any press conferences needed. · Act as the organization’s representative to the media. · Coordinate the appearance of all organizational print and electronic materials such as letterhead, logos, brochures, etc. · Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist chapters in marketing, communications, and positioning of their activities. · Ensure that the Organization regularly conducts relevant market research and coordinates and oversees this activity. Monitor trends.· Create annual campaigns to grow social media engagement, reach, eblast open rate, and website rank authority. Develop and execute paid media campaigns as needed and provide trackable results that show positive investment returns.· Leads projects as assigned, such as cause-related marketing and special events. · Create and maintain a tracking spreadsheet to measure results from the various media platforms and implement tweaks and changes to maximize results.

EDUCATION, RELATED WORK EXPERIENCE, SKILLS & KNOWLEDGEEducation Level: Bachelor's degree in journalism, marketing, or public relations preferred.Experience and certification in digital marketing such as search engine optimization, adwords, blueprint social media marketing preferred. Working knowledge of eblast platforms required.

Years of Related Work Experience:Minimum of 5 years experience in marketing, communications, or public relations withdemonstrated success, preferably in the not-for-profit or association sector.

Skill Requirements:· Demonstrate skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities.· Strong creative, strategic, analytical, organizational, and personal sales skills.· Experience developing and managing budgets and hiring, training, developing, supervising, and appraising personnel.· Demonstrate successful experience writing press releases, making presentations, and negotiating with media.· Experience overseeing the design and production of print materials and publications.· Computer literacy in Microsoft office including word, database management, and page layout.· Commitment to working with shared leadership and in cross-functional teams.· Strong oral and written communication skills.· Ability to manage multiple projects at a time. Interpersonal savvy to make connections with volunteers, vendors, and community partners.· Unquestionable personal code of ethics, integrity, diversity, and project a professional image of trust.· Discretion to handle confidential information. Minimal physical requirements to include walking, standing, occasional lifting, sitting at workstation and supporting community activities and events.

Position is dependent upon passing a thorough background screening, finger printing and reference check. Reliable transportation is required, including proof of insurance and a clean driving record.

Equal Employment OpportunityBBBS provides equal employment opportunities to all qualified individuals and prohibits discrimination against and harassment of any employee or any applicant for employment because of race, color, national or ethnic origin, age, religion, disability, sex, sexual orientation, gender identity, and expression, veteran status or any other characteristic protected under applicable federal or state law. All personnel responsible for hiring and promoting employees and for developing and implementing the organization’s programs or activities are charged to support this effort and respond promptly and appropriately to any concerns brought to their attention.

BBBS Broward has a Zero Tolerance Policy for discrimination in our workplace. It offends our agency’s core values, which include a commitment to equal opportunity and inclusion. All BBBS employees, volunteers, and community members are expected to join with and uphold this commitment.

Americans with Disabilities ActApplicants and employees who are or become disabled must be able to perform the essential duties and responsibilities either unaided or with reasonable accommodation. The organization shall determine reasonable accommodation on a case-by-case basis in accordance with applicable law.

To join the BBBS team, apply by sending your resume/CV and cover letter to jennb@bbbsbroward.org