Product Specialist (Level DOE)

Job Information

Location: West Fargo, ND or Bismarck, ND

As a Product Specialist, you are responsible for building the company's product and innovation advantage by working with the channel marketing team to create optimal products and product improvements. This also includes maximizing product gross profit and customer satisfaction.

Role & Responsibility

Market & Competitor Analysis

Capture and analyze market data (e.g. by industry, market, product, channel and/or region)Monitor, analyze and communicate competitor product intelligence (e.g. business strategy, new products, pricing data) to identify implications and differentiation opportunities for the company's strategy and productsIn conjunction with marketing, initiate and/or participate in market and product research activities to understand customer and dealer needs (survey, customer visits, focus groups, dealer visits)Analyze market and product research (e.g. voice of customer / dealer, specs, features & benefits, operations strategy) to develop a long-range product strategy (customer and dealer experience targets) & to support product development activitiesReview engineering change notices for field impact (price, performance, safety) and communicate findings to marketing communications and channel marketing managers

Product Plan Development

Understand operational issues & balance those aspects in the product planning process including quality, manufacturing complexity, and current process capabilityBuild business cases for product development, understanding customer needs, competitor's capabilities, and profit goals

Product Management

Provide marketing plan, product specifications and product features for completion of business plan and work effectively with cross-functional teams on new product developmentIn conjunction with the program management office, support the product development process to ensure the product fulfills the market needs and achieves the project goalsActing as voice of customer, provide product feedback to support product developmentAct as liaison with the attachments team to ensure that all products work with approved attachmentsDevelop and maintain price and specification data sheetsSetup new product and option package configurations in production planning systemsIn conjunction with marketing, develop training materials for new product launches along with participating in market and product training events (e.g. press events, literature, web development, photo/video, etc.)Develop and conduct product training activities to support dealer sales specialists and Bobcat field marketersProvide on-going product support to dealer sales specialists and Bobcat field marketersSupport on-going efforts to improve dealer performanceRefine existing or develop new product management processes that govern product management activities and facilitate cross-regional, cross-functional collaborationHire, supervise and develop student co-opsParticipate in industry events and associations

Job Requirement

Education Required: Bachelor’s degree in Business Administration/EngineeringExperience Required: 2+ years of experience in product development, engineering or market developmentTravel Required: 10-24%International travel may occurConstruction product (or related) development knowledge and operation experienceExperience in conducting and compiling customer researchVerbal and written communication skills and the willingness to speak in front of audiences ranging from 5-100 peopleAbility to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate#GD

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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