Senior Marketing Manager

Senior Manager of Marketing

>> All Careers at Bubble Goods

About Bubble Goods: Bubble Goods is building the largest selection of healthy, better-for-you, independent labels in the US, culminating in a one-stop-shop digital grocery experience for customers nationwide. Bubble Goods is on a mission to change the landscape of our food system by removing the limits of previous big food manufacturing and distribution by leveraging a lean, digitally native marketplace in order to improve both shopper and new brand experiences. Bubble Goods shoppers have access to 1000+ independent and diverse food brands from across the USA.

Our team prides itself on providing an environment that encourages growth, giving you the opportunity to lead projects and own the work you do. We like to think of ourselves as being as analytical as we are creative. There is a method to deliver the deliciousness. We are driven by our principles rooted in quality and committed to providing the best consumer experience. We're constantly looking for chances to create a more inclusive, fun, collaborative, and effective work environment.

Launched in January 2019, the team at Bubble Goods has deep industry knowledge and experience in the food, wellness, technology, and media space, hailing from notable companies: Daily Harvest, Microsoft, Thrillist, TUSHY, Poshmark, Wish, and Hu Kitchen. More on the Bubble Goods team and culture on our Careers page or on LinkedIn. Position Overview:Bubble Goods is looking for an experienced, customer-centric, data-driven marketer to join our Marketing team. As the Senior Manager of Marketing, you will play a pivotal role in shaping the overall customer experience from the moment they discover Bubble Goods to becoming loyal advocates. You will collaborate with in-house and contracted marketing team members, work cross-functionally with operations and customer support teams to develop, and execute strategies that enhance customer engagement, retention, and satisfaction. To succeed in this role, you should be forward-thinking and passionate about customer experience.

In this role, you will be involved in many moving pieces, and work in a fast-paced, high growth environment. You should be proactive and action oriented, with a strong sense of ownership of strategic ideas.

This is a fantastic opportunity to make an outsized impact in a booming industry – come take it!

Responsibilities:Implement a comprehensive marketing strategy focused on acquiring new users and driving revenue growth.Oversee digital marketing campaigns across various channels such as paid search, social media, email, and display advertising.Collaborate with the marketing team to create compelling content and assets that resonate with target audiences.Leverage analytics tools to measure campaign performance and make data-driven decisions.Identify key customer segments and tailor marketing campaigns to effectively target these audiences.Utilize a data-driven approach to optimize marketing initiatives and maximize ROI.Implement A/B testing and optimization strategies to improve conversion rates at each stage of the customer acquisition funnel.Collaborate with product and tech teams to optimize user experience and drive improvements in conversion metrics.Identify and cultivate strategic partnerships with influencers, content creators, and other brands to expand our reach and acquire new customers.Negotiate partnership agreements and oversee execution to ensure alignment with marketing objectives.Contribute to brand development initiatives to enhance our market positioning and differentiation.Develop messaging frameworks and brand guidelines to maintain a consistent brand voice across all marketing channels.Manage and mentor a team of marketing professionals, providing guidance and support to drive performance and professional growth.Foster a collaborative and innovative environment that encourages experimentation and continuous improvement. You should bring:7-10 years of experience in digital marketing Proven track record of developing and executing successful customer acquisition strategies. Proven track record growing AOV, LTV, and repeat rate in high growth environment.Strong analytical skills and proficiency in data-driven decision-making.Experience implementing and managing customer subscription programs.Experience working with a large-scale inventory (250+ SKUs), bonus points for online marketplace experience!Experience with marketing automation tools, CRM systems, and customer analytics platforms.Excellent communication and interpersonal skills to collaborate effectively across teams.Detail-oriented with the ability to manage multiple projects simultaneously.A passion for staying up-to-date with e-commerce trends and best practices.A passion for small businesses and food is ideal.

What we bring:A dynamic, collaborative, ambitious and fun work environment.Hybrid work environment (We meet 1-2x a week in NYC!)Equity participationCompetitive Vacation Days“Summer Fridays” from Memorial day to Labor DayAn open and honest culture where we constantly seek improvement and cherish your inputLarge opportunity for impact within a growing company, among an immensely talented, smart, creative, and driven teamHighly motivated, low-ego co-workersSnacks on snacks on snacks-- we wouldn’t be in the food business without healthy food around 100% of the time