Digital Marketing Liaison
📋 Role Overview & Responsibilities
Overview
The Digital Marketing Liaison is responsible for developing digital marketing campaigns that will be implemented across various digital marketing and automation platforms, such as Google Ads, LinkedIn, Rollworks, third-party publications, and Salesforce. This position works closely with Marketing & Communications leadership and Business Development to ensure digital campaigns are in alignment with print advertising and overall corporate objectives. The role will also partner with other Digital Marketing team members, such as the Digital Analyst, to implement Adobe Analytics tracking on marketing campaigns to measure ongoing campaign performance and make adjustments as needed to maximize ROI. The ideal candidate is collaborative and cross-functional, partnering closely with content creators and digital marketing experts to provide data-driven decisions that lead to greater customer and business impact, while strengthening Cambridge’s overall digital maturity.
Essential Duties
Partner with external and/or internal SEM (Search Engine Marketing) resources to research/develop keywords, create and test ad copy partnering with in-house content team, and maintain bid management of PPC (pay per click) campaigns, as well as analyze SEO and PPC campaign data and optimization.Develop overall search engine optimization (SEO) strategy, review SEO recommendations from a tool such as MOZ, and partner with our web team to provide regular website updatesDrive traffic to Cambridge websites by ensuring content is built and tagged consistently for SEO and analytics best practices.Utilize marketing automation tools to develop campaigns across various channels such as email, social media, web, and advertising.Create automation communication sequences, personalizing messaging based on user behavior, and scheduling content delivery to optimize engagement and conversion rates.Partner with Adobe Analytics resources to provide tracking on our digital advertising campaigns to measure ongoing campaign performance and make adjustments as needed to maximize ROI.Collaborate closely with public relations, paid media, marketing, communications, creative, technology, events, and business teams toLead digital advertising campaigns to help achieve weekly, monthly, quarterly, and yearly lead generation goals. Increase brand awareness and positioning through digital platformsMonitor and understand relevant digital metrics aligned with firm goals and competitive positioningDrive lead generation through digital marketing contentEnhance digital brand awareness and strengthen SEOProvide a digital advertising, SEO, and SEM perspective in stakeholder discussions and when shaping solutions/recommendations, and take ownership for developing and enhancing the digital advertising experience Ensure maintenance of accurate records and document actions for digital advertising, SEO, and SEMStay current on the latest SEO, SEM, marketing automation and digital marketing industry information, trends, and opportunities.Interface within the company in a professional and courteous manner to achieve the Company’s common goals and ensure communication of those goals and statuses to all necessary parties
Education & Experience
Four or more years of related experience, education and/or training.
Certificates & Licenses
No licenses or certificates are required for this position. Google Ad Certification is preferred. Adobe certification is a plus.
Preferred Skills
Experience with digital advertising, Adobe Creative Cloud, Adobe AEM, Adobe Analytics, Salesforce, SEO and SEM preferred.
Compensation: $60,000-$70,000. This range is a good faith estimate of the compensation to be offered for this position based on the ideal candidate’s qualifications, the Company’s operational needs, and other considerations permitted by law. The actual pay offered to a specific candidate may vary above or below the stated range.
Benefits: Cambridge has competitive benefits and promotes a work/life balance to encourage individual success.
Premium benefit package including medical, vision, dental, life and long-term disability insuranceVacation/sick time401K retirement plan with company matching programEleven paid holidays
You can find more details about our comprehensive benefits package here.
Frequently Asked Questions
How do I apply for the Digital Marketing Liaison position at Cambridge Investment Research, Inc.? ▼
Click the “Apply for this Position” button on this page to submit your application directly to Cambridge Investment Research, Inc. without recruitment intermediary fees.
Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Phoenix, AZ with potential relocation and sponsorship assistance depending on candidate qualifications.
Are there any candidate fees on Hirely? ▼
No. Hirely is completely free for candidates. We never charge registration fees or placement fees.
Legitimate employers will never ask you to transfer funds, purchase equipment from unauthorized vendors, or pay application/visa fees. Hirely rigorously monitors listings, but always verify communication is from official corporate email domains.
Learn how to protect yourself against employment fraud →