Communications and Media Relations Manager
📋 Role Overview & Responsibilities
The CHS Communications and Media Relations Manager is passionate about educational development and accessibility and is interested in growing the CHS image and brand to achieve that goal. This individual will be responsible for championing the CHS brand through public communications and social media strategies. This includes maintaining and growing a presence across 5+ social media channels and actively monitoring that presence. The Communications and Media Relations Manager leads all content creation including coordinating photography, videography, and blog materials in collaborating with the Marketing Manager. This individual provides strategic leadership in amplifying the CHS experience and establishing CHS as a thought leader. The Communications and Media Relations Manager is part of the CHS Central Office team, reporting to the Marketing and Communications Director, with whom the individual will work closely to ensure marketing strategy implementation. Starting salary is in the range of $57,997 to $77,426 per year, based on expertise.
Responsibilities:Establishing, managing, and monitoring presence for CHS across 5+ social media platformsCreating unique, relevant content and sharing communications about CHS progress and updates on appropriate channelsExpanding and maintaining relations with local, regional, and national news outletsAssisting in the development of stakeholder and community engagement plansCounseling members of the CHS team prior their appearance in a news outlet as a representative of CHS in the public eyeWriting press releases, op-eds, media plans, blogs, and other relevant materialsPreparing briefing documents prior to media and public appearancesSecuring coverage for major CHS events such as groundbreakings, center openings, etc.Ensuring consistency in all external communications by writing, editing, or approving all print and online materials including blog contentUnderstanding and building target customer profiles to increase visibility of and participation in numerous annual and ad-hoc campaignsMaking decisions on media inquiries consistent with CHS priorities and commitmentsProviding direct reports on metrics and progress to the Marketing and Communications DirectorCoordinating with partner agencies to secure and direct the creation of relevant videos, photography, and written contentCollaborating with other internal teams to secure information for content creationSupporting the planning and execution of CHS stakeholder eventsAssisting with crisis responseAttending relevant ECE conferencesBuilding and maintaining positive relationships with all staff and encouraging center growth and performanceOther duties as assigned
Qualifications:Bachelor's degree required3-5 years of experience in a similar roleAbility to develop long-form and short-form content that effectively reaches relevant audiencesComfort and confidence as a spokespersonResponsible, enthusiastic, and cares about working in a mission-focused organization Exceptional interpersonal skills including the ability to influence, lead, and educate teamsExperience in people management and conflict resolutionDemonstrated ability to cultivate collaborative working relationships with a variety of stakeholdersAbility to work in a fast-paced environment with changing priorities Ability to proactively identify problems and implement solutions Willingness to be held accountable and receive feedbackComfortability with technology including MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willingness to learnDemonstrated understanding of and ability to effectively work with low-income families (preferred)U.S. work authorization and successful completion of pre-employment background checks and clearancesCommitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children
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This position is located in Hershey, PA with potential relocation and sponsorship assistance depending on candidate qualifications.
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