COMMUNICATIONS & PUBLIC RELATIONS SPECIALIST
📋 Role Overview & Responsibilities
Job Description
The incumbent is responsible for the development, planning and execution of internal and external communications and media relations and will collaborate with all levels of management.
Responsibilities
Answer inquiries from media, individuals and other organizations as it relates to public relations and communications including development of statements and materials
Prioritizing requests, engaging reporters and anticipating story angles
Respond to requests for information from the media
Writes and collaborates internal communications with misc. departments as needed and serves on internal work groups to support organizational initiatives. (Human Resources, Nursing, Nutrition, Foundation, Pastoral Care, Compliance and Legal, Education, etc.)
Serves as back-up to the Director of Communications and PR (media scheduling, interviews)
Plan and assist press events as needed
Serves as the main communications liaison for the Cerner EMR project
Regular and consistent contact with marketing, legal, clinical and management teams to ensure messaging and brand alignment
Attends meetings with executive management and/or internal business partners and service line leadership
Manages and works select community events such as local chambers, regional expos, and community based events. Assists with ground breakings and grand openings of new Centra services and facilities
Creates and presents presentations, as needed, to a variety of audiences
Stays current on communications/PR trends
May perform other duties as assigned or requested and job specifications can be modified or updated at any time
Qualifications
Required Education: Bachelors Degree with emphasis in Communications, Public Relations, or a related discipline
Required Experience: Minimum of three (3) years of relative experience with proven expertise. Ability to work cross-functionally with multiple disciplines throughout the organization. Strong oral, written and interpersonal communication skills. Self-motivated and able to work independently. Strong time/project management skills and attention to detail. Ability to manage multiple projects simultaneously, work within tight timeframes and meet deadlines. Flexibility to attend meetings and/or functions after hours
Preferred Experience: Experience in healthcare or human services field
Required Certifications and Licensures: Valid Virginia Driver's License
Frequently Asked Questions
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This position is located in Lynchburg, VA with potential relocation and sponsorship assistance depending on candidate qualifications.
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