Creative Director

Charles Joseph is all about connecting exceptional talent with leading B2B, DTC, and E-Commerce companies in marketing, advertising, media, and tech sectors. As a full-service staffing agency, we focus on understanding the unique needs of both our clients and candidates, striving to be a reliable partner for businesses in search of top-notch talent.

Currently, my client, a fast-growing DTC startup, is seeking a Director of Performance Creative. This role entails overseeing all creative aspects of marketing campaigns and initiatives, making it crucial to find the right individual who can drive results and innovation in a dynamic environment.

Responsibilities

Lead the creative development and execution of performance marketing campaigns across Meta platforms, including Facebook and TikTok.Develop innovative and impactful creative concepts that resonate with our target audience and drive results.Collaborate closely with the performance marketing team to develop creative strategies that align with campaign objectives and KPIs.Conduct hook testing and optimization to continually improve the performance of creative assets.Manage and mentor a team of creatives, providing guidance, feedback, and support to foster their growth and development.Work cross-functionally with other teams, including marketing, product, and design, to ensure alignment and consistency across all marketing initiatives.Stay informed about industry trends and best practices in performance marketing and creative development.

Qualifications

Bachelor's degree in marketing, advertising, or a related field.Proven experience as a Creative Director or similar role, with a focus on performance marketing and paid social channels.Strong portfolio showcasing creative campaigns and assets developed for paid social and performance marketing initiatives.Extensive experience managing and developing creative teams, with a track record of fostering a collaborative and innovative work environment.In-depth knowledge of performance marketing principles and strategies, including hook testing and optimization techniques.Excellent communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.Direct-to-consumer (DTC) experience is required.Remote but must be located in New York, Los Angeles, or Austin.

Why Join?

Opportunity to lead and shape the creative direction of a rapidly growing startup in the beauty industry.Competitive compensation package including base salary and benefits.Collaborative and inclusive work environment with opportunities for personal and professional growth.