Marketing Coordinator

About usSince 1977, the Clearwater Free Clinic has provided problem oriented health care to low-income uninsured residents of upper Pinellas County by means of office visits, medications, lab work, x-rays, and specialty referrals. The Clinic, a volunteer driven non-profit, non-government medical facility, provides primary health care at no cost to those who do not qualify for government assistance and who cannot afford private medical care. The majority of the patients at the Clinic are hardworking people with limited incomes or low paying jobs. Their income excludes them from receiving government assistance, yet prohibits them from affording private health care or insurance. Without the aid of the Clearwater Free Clinic, these uninsured residents would turn to emergency rooms for non-emergent care, at a great cost to themselves and the hospitals. Many of the uninsured will often ignore significant health problems until a crisis occurs, not wanting to incur debt. This is where the Clearwater Free Clinic is able to help..Our work environment includes:CollaborativeProfessionalGrowth opportunitiesWork-from-home days

Job Title: Marketing CoordinatorLocation: Clearwater Free Clinic, Clearwater, FLHours: Full-Time, ExemptLocation: Hybrid – Clearwater Office and RemoteReports to: Director of Development and Marketing

Job Overview:Clearwater Free Clinic is excited to announce an opening for a full-time Marketing Coordinator. This role is designed for individuals with a passion for digital marketing and a keen interest in photography and videography. The Marketing Coordinator works closely with the Director of Development and Marketing to develop strategic marketing, communications, PR, and community relations priorities. They are also responsible for coordinating the organization’s annual marketing efforts. The ideal candidate will have experience/expertise working on websites, social media, graphic design, CRM, and community engagement. This position involves developing and executing innovative marketing strategies, with a particular emphasis on creating compelling visual content to support our communications and fundraising efforts, including a seven-figure capital campaign. All candidates are required to submit a writing sample and portfolio of prior work.

Responsibilities:Social Media Management:Develop a campaign calendar from scratch across all social platforms and email.Create and schedule engaging posts across platforms (Facebook, Twitter, Instagram, LinkedIn).Keep up with social media trends and propose innovative engagement ideas.Analyze and report on social media performance metrics.

Email Marketing:Assist in creating and disseminating email newsletters and promotional campaigns.Manage and segment email lists to increase campaign effectiveness.Analyze and report on the performance of email marketing efforts.

Content Creation:Produce engaging and relevant content, including graphics, videos, photos, and blog posts.Work collaboratively to highlight clinic events, stories, and updates.Develop a voice and style for our digital presence.Ensure all content aligns with our brand and mission.

Video/Photography & Editing:Organize and prepare a content calendar for video/photography content.Take pictures and videos to highlight clinic events, patient stories, or updates.Edit all photo and video content into a shareable format for social media, email and website.Provide photography/videography support during clinic fundraising/special events

Event Management:Participate in the planning and promotion of clinic events.Coordinate with team members to ensure event success.Utilize digital platforms to enhance event visibility and engagement.

CRM Management:Manage and update customer and prospect data within the CRM system to ensure accuracy, completeness, and currency of all contact, company, and activity records.Develop and implement CRM strategies to improve customer engagement, streamline development processes, and enhance marketing campaigns through targeted list segmentation and analysis.Monitor CRM system performance, generate reports on trends and customer behavior, and provide actionable insights to support data-driven decision-making and marketing strategy optimization.

Research and Strategy Development:Participate in weekly marketing meetings to discuss marketing goals, strategies, and actions.Conduct research on best practices in non-profit digital marketing.Contribute to the development and refinement of digital marketing strategies.Stay informed about healthcare and non-profit trends and issues pertinent to our mission.

Qualifications:1-2 years of experience working in marketing and/or communications (nonprofit work is a plus)Excellent written and verbal communication skills a must.Experience with social media platforms and analytics tools.Knowledge of email marketing tools (e.g., Mailchimp, Constant Contact).Ability to create visually appealing content; graphic design skills a must.Independent, organized, and able to work collaboratively and remotely.Passion for non-profit work and alignment with the Clearwater Free Clinic mission.

Benefits:Health InsurancePaid time offSchedule: Ten hour shift Monday to Thursday (4x10).Opportunity to work on impactful projects with tangible community benefits.Clearwater Free Clinic is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Please submit your resume, a writing sample, your portfolio of work, and any relevant work samples to chart@clearwaterfreeclinic.org by April 22, 2024.

Please Note: We are not accepting unsolicited assistance from search firms or recruitment agencies for this employment opportunity. Direct applicants only. No third-party submissions will be considered. This position is not open to recruitment or advertising services agreements, and we do not offer fees for candidate referrals.Job Type: Full-time

Pay: $38,355.00 - $42,435.00 per year