Director of Marketing Analytics

Company OverviewWe are the culture-leading vertical media business and growth engine serving the Gen Z audience, with a full-stack approach to strategy, data, content, talent and distribution.

Role OverviewWe are seeking an experienced marketing professional to join our Marketing team. This Director of Marketing Analytics serves as the primary lead on all custom, cross-platform solutions and client materials to support our growing media portfolio. This role is for a thought leader who can move between ideation, collateral development and packaging dashboards and insights to working with clients and helping manage high-profile relationships.

This is a position for an experienced and creative analytics lead. You will be responsible for supporting sales and brand efforts with a thorough understanding of Digital Futures network. You will work closely with the CEO, CCO, Production and Fulfillment teams to drive commercial success by balancing strategy, pricing, performance across both web and social platform analytics.

This role will develop both in-house dashboards and metrics tools as well as brand sales materials and insight studies tailored to campaigns for both agencies and brand-direct clients with thought-leading executions in entertainment, sports, CPG and adjacent market sectors.

Growth Path RolesSr. Director, Marketing AnalyticsVP, Marketing Insights and Analytics ResponsibilitiesYou will be responsible for identifying, structuring, and leveraging data insights to define marketing efficacy, measure and optimize client campaign performance, and contribute to insights-informed decision making across the company.You will work closely with cross-functional teams to build and interpret data sets, generate actionable recommendations, and drive continuous optimization in reporting. You will play a key role in shaping marketing strategies, identifying growth opportunities, and enhancing overall business performance.You will create dashboards both for internal and client facing needs with a keen understanding of current market tools and expectations.You will ensure data accuracy and consistency through validation processes.You will apply statistical and machine learning techniques to analyze marketing data and uncover meaningful insights.You will lead the development of predictive models to identify customer behavior patterns, customer lifetime value, and segmentation across owned and third-party audiences.You will use regression analysis, decision funnels, and other techniques to solve marketing problems and optimize marketing strategies.You will work with marketing teams to refine marketing strategies based on test outcomes.You will develop static and interactive visualizations to communicate marketing data insights to stakeholders and clients.You will create reports and presentations that highlight findings, trends, and performance metrics.You will provide insights with recommendations to stakeholders.You will collaborate regularly with sales, marketing, paid media and client to create and execute data-driven strategies focused on key business objectives.

Requirements (Skills & Experience)5+ years of experience in analyzing and reporting on digital media channels.2+ years crafting and developing business intelligence dashboards using BI tools.Digital marketing analytics experience in Integrated Marketing and Client Solutions for media and marketing agency, brands, and publishers.Robust experience munging and analyzing social media platform data, influencer data and data-driven insights around client marketing growth campaign performance.Experience with SQL and Python / R.Experience incorporating and building dashboard from different data sets sources, such as social media platform, social media API’s, Google Analytics and Google Ad Manager.Expertise in third party data aggregation tools and MS Excel dynamic charts and tables.Experience working across earned, owned and paid media channels to produce integrated reports on client value against market standards.Technical understanding of probability & statistics, machine learning and optimization algorithms.Strong data presentation skills, including ability to communicate with business and technical teams.Proficiency in presentation tools such as Keynote, Google suite, MS suite.Experience executing strategy, content, talent and social media dependent campaigns.Experience working across multiple stakeholders with the ability to articulate, aggregate and deliver on key milestones.Detail-oriented, thrive on multitasking with exceptional organizational and time-management skills.Experience analyzing custom content, trends in the creator or DTC economy, and social growth.Bachelor's degree in Computer Science, Marketing Science, Marketing Analytics or similar quantitative field.