Degree Marketing Associate

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is currently focused on bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

As a Degree Marketing Associate, you will partner with Degree Marketing Managers to manage the operational aspect of successful recruitment cycles and achieve cohort goals for our certificate and degree programs, while building the future success of the programs. With guidance from the Director of Degree Marketing for North America, you’ll build, manage, and communicate the program value propositions through a comprehensive operational plan to reach potential students, nurture qualified leads through the consideration cycle to the point of application submission and enrollment, and coordinate with marketing departments at our partner universities.

You will directly impact the growth and success of our degree programs and help shape the future of higher education. The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of team and collaboration.

Responsibilities

Partner with Degree Marketing Managers to drive the marketing and recruitment strategy for a portfolio of degree and certificate programsSupport the development and management of operational plans for your assigned programs - ensuring all email sends, promo units, etc, are deployed on scheduleWrite copy and gain approval for email nurture series, promotional emails, content marketing blogs, onsite descriptions, social posts, and moreTrack and report on marketing metrics internally, prep for sharing externally, and suggest improvementsWork with the Coursera creative team to create visual assets, support the maintenance of image asset folders, and finalize image asset guidelines across your assigned degree programsWork with cross-functional marketing team members (Email, PR, SEO, Social Media, Growth, Partner management teams, etc) to support new degree learner acquisition

Basic Qualifications

2+ years of marketing experience for high-consideration productsExperience writing targeted and compelling copy for various marketing channels, such as Email or Blogs, as well as various audiencesExperience with email operational planning, tools, and executionExperience analyzing key metrics and crafting tactics based on the analysis Demonstrated history of managing multiple tasks successfully and hitting deadlines

Preferred Qualifications

Marketing experience for Higher Education or high-consideration consumer productsHands-on experience using email marketing tools, such as BrazeExperience with web analytics tools, paid promotion platforms, marketing automation technology, and othersBackground in developing marketing campaigns and turning results into actionable learningsKnowledge of HTML and comfort with SQL queries, as well as a willingness to learnExperience working in partner-facing environments (i.e. client-facing)

If this opportunity interests you, you might like these courses on Coursera:

Digital Marketing SpecializationMarketing Strategy SpecializationMarketing Analytics

Compensation

Our job titles may span more than one career level. The starting base pay for this role is between 69,000 and 99,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.