Group Director, Media Planning

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in Germany and the UK, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to everything and have one of the leading analytics groups in the industry committed to uncovering data insights to drive solutions. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.

In the US, we have offices in New York and Philadelphia and team members across 30+ states. Our client roster includes US Bank, White Castle, NASCAR, Tommy Hilfiger, Planet Fitness, Newell Brands, American Cancer, Invesco, Illva Saronno, Lightbox, and more.

This role is hybrid, working onsite in our NYC office, with flexibility to work from home.

YOUR ROLEAs a champion of media planning and strategy, the Group Director is responsible for delivering innovation and excellence in their work. This requires an in-depth understanding of media strategy, cross-channel planning, data, and the intricacies of media activation and campaign performance analysis.

You have 12 + years of experience in an integrated cross-channel media planning role. You are passionate about consumer behavior and the use of data, and have strong POVs, engaging in industry and agency thought leadership.

Strategic leadership and coordination across the team, ensuring the work is data-driven, strategic, and innovativeBringing forward first-to-market opportunities to clients on an ongoing basis Nurturing trusting partnerships with key clientsComfortable explaining media theories and technology to clients, partners, and internal teamsEnjoys building relationships with new business prospects and partner agencies.Looking for a place to learn, push and build something special, and you want to do it in a collaborative environment. You should be comfortable in a casual environment where the structure is loose, and the only limitations are your own.

REQUIREMENTS

12+ years of experience in media planning.A thorough understanding of the media landscape and how it’s evolving.The use of data and analytics to improve strategies and goalsProviding strategic leadership and an in-depth knowledge of each clients’ businessAdvancing the media product delivered to clients, fueled by a holistic understanding of advertising and media.Liaison between partner agencies, media partners, in-house client strategy/creative teamsStrong financial acumenTeam management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotationsParticipation in new businessStrong listening skills: believes good thinking can come from anyone and any place.A collaborative team player who is willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team