Marketing Director
📋 Role Overview & Responsibilities
Who we are
Dahua Technology USA Inc. is a subsidiary of Dahua Technology, a global leader of video security equipment manufacturing, according to an Omdia 2020 report. Dahua’s expertise in designing and manufacturing video security products for professional applications spans over 20 years — with over 1,700 patents filed and 6,000 plus R&D professionals. Our comprehensive solutions comprise a wide range of features, including video management software and award-winning security cameras. Our dual emphasis on constant technological innovation and client support helps us deliver exceptional quality, reliability, and stability to both our end users and reseller partners.
What you will be doing
As the Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, lead generation, and customer engagement. You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve business objectives and enhance market presence.
What your primary responsibilities will be
Develop and implement comprehensive marketing strategies to promote company products and solutions across target markets.Lead the planning and execution of integrated marketing campaigns, including digital marketing, advertising, tradeshows, and content marketing.Collaborate with sales, product management, and other departments to align marketing initiatives with sales goals and product roadmap.Manage the marketing budget effectively while allocating resource to maximize ROI and achieve strategic objectives.Conduct market research and competitor analysis to identify market trends, customer needs and opportunities for growth.Oversee the development of marketing collateral, including sales materials, product documentation and promotional content.Stay updated on industry trends, emerging technologies and best practices in marketing to drive innovation and competitive advantage.Analyze marketing performance metrics and KPIs to measure campaign effectiveness and optimize marketing efforts.Provide leadership, guidance and mentorship to the marketing team while fostering a culture of creativity, collaboration and continuous improvement.
What you will need
Bachelor’s degree in Marketing, Business Administration or related field8+ years of experience in a marketing management role, preferably in technology or security industryStrong understanding of digital marketing, including SEO, SEM, social media and email marketingDemonstrated success in developing and executing strategic marketing plans that drive business results.Experience with planning, designing, and execution of industry tradeshows.Web design experience preferred.Excellent leadership, communication and interpersonal skillsAnalytical mindset with ability to interpret data and make data-driven decisions.Ability to thrive in a fast paced, dynamic environment and manage multiple projects simultaneously.
Physical Demands
Must be able to remain in a stationary position 50% of the time if neededMay be required to stand for long periods of timeConstantly operates a computer and possibly other work related machineryFrequent, continual, intermittent flexing, or rotation of the wrist(s) and spine including repetitive motionsConstantly receiving detailed information through oral communicationConstant talking, expressing, or exchanging ideas by means of verbal communicationConstant clarity of vision at near and/or far distancesMay be exposed to outdoor weather conditions and noise levelsMay be required to travel up to 50% of the time dependent on the role
Why do you want to work for us?
We are proud of what we do and who we are. At Dahua Technology, you will be surrounded by a team that is dedicated, bright, and enthusiastic about both technology and security solutions. We are always trying to find new ways to improve our methodology, our operations, and raising the bar in our industry. We are a culture built on taking care of each other, our customers, and above all else – offering a solution that works for all.
In addition, we offer the below benefits
We offer full benefits (medical, dental,vision, life insurance) to make sure you take care of yourself and your familyA retirement contribution plan to make sure your future is taken care ofParental leave when you have a new baby because let’s be honest,we all need some extra sleep and cuddle time with a newbornPaid Time Off to spend a day at Disneyland, sip cocktails by the beach, or maybe even just veg out in front of the TVPaid Holidays because we believe in celebrating the important milestones in our country(plus some added time off to hang with loved ones or rest)An overly excited(but well-intentioned) HR Manager who will welcome you to the team with open arms
Frequently Asked Questions
How do I apply for the Marketing Director position at Dahua Technology USA? ▼
Click the “Apply for this Position” button on this page to submit your application directly to Dahua Technology USA without recruitment intermediary fees.
Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Irvine, CA with potential relocation and sponsorship assistance depending on candidate qualifications.
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