Analyst, Shopper Marketing- Mass, Club, Dollar

About The Job

Danone is hiring for an open Analyst, Shopper Marketing- Mass, Club, Dollar position! This role will report into the Senior Shopper Marketing Manager.

Vision of the role

This individual will work in close partnership with the Shopper Marketing and sales teams to develop and execute effective Walmart omni-channel marketing programs that enable the team to drive growth with the customer. This role will be uniquely positioned to learn both sales and omnichannel marketing best practices on a large retail customer.

Key Responsibilities

Support Sr Shopper Marketing Manager in developing, executing and measuring the impact of omnichannel marketing programs to drive growth across the Danone portfolio at Walmart. Leverage national activation plans and understanding of brands’ positioning to create customer-specific plans and programs that meet customer objectives. Work with internal and agency teams to ensure proper creative build and execution. Support the development of the best omni-channel marketing visuals based on the shopper, the retailer, and the brand using consumer insights and shopper insights. Be well versed in digital and point-of-sale material development. Assist in tracking and delivering the execution of programs against aligned timelines and budgets. Develop customer-facing material to support sales teams and customer collaboration meetings as needed. Monitor + audit content that has been published to retailer’s websites to ensure new and current items are showing up and that the content is accurate; coordinate retailer’s capabilities and readiness to accept item content. Act as a liaison between Shopper Marketing and Brand Managers to tailor/enhance programming within digital environment to maximize performance.

Drive continued growth opportunity through insights and analysis of program performance. Analyze shopper segmentation, profiles, and drivers at Walmart to determine effective omni-channel marketing initiatives. Perform post- promo evaluations to understand effectiveness of omni-channel marketing events at assigned customer. Provide reports to influence future shopper marketing investment decisions and share success stories and learnings with the organization.

Provide best-practice insights back to Center of ExcellenceShare success stories as well as opportunities with Center of ExcellenceComplete a post-mortem for customer shopper marketing spending (e.g., ROI) and provide report to relevant brand managers and leadership

Ensure accuracy of systems planning and process implementationAssist Shopper Marketing Managers with PO generation, invoicing and budget trackingKeep planning system up to date with correct paperwork and budget roll up for monthly close. Works with planning team to reconcile any changes. Tracks across multiple customers. Assist with new vendor set up and coupon barcode generation

Key performance metrics

Sales fundamentals growth at customer, category, or region (Assortment, Merchandising, and Shelf)ROI on shopper marketing eventsShopper conversion KPIs (leakage, conversion)Tracks spending within budget guardrails

Scope Of Managerial And Leadership Responsibilities

None

Career planning

Estimated time spent in role 1 – 2 yearsPotential future rolesAssociate Brand ManagerShopper Marketing ManagerE-Commerce ManagerCategory Strategy and InsightsKey Account Manager

About You

4 year college degree in Business or related field1-2 years previous experience within CPG industryShopper marketing or e-commerce experience a plusFamiliarity with Luminate, Atlas, Walmart Ad Center a plusExcellent planning and organizational skills, including superior communication skills (written and verbal)Ability to read and interpret consumer and shopper researchStrong ability to work on-cross functional teamsMust have strong attention to detailWorks well in a fast-paced, deadline driven environment

About us

At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of one of the largest Certified B Corps™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world One Planet. One Health BY YOU.

The base compensation range for this position is $65,000-75,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect. http//www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

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