Integrated Marketing Campaign Lead
📋 Role Overview & Responsibilities
Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in Canada or the United States
About The Opportunity
We are seeking a dynamic and versatile senior marketer to take the lead on developing and executing impactful integrated marketing campaigns. In this strategic role, you will be responsible for driving campaign strategy, defining themes, shaping the marketing mix, and overseeing reporting and optimization efforts. The ideal candidate is a well-rounded marketer with expertise across various marketing disciplines, capable of fostering collaboration and empowering diverse teams within an agreed-upon framework.
What You’ll Get To Do
Lead the development of comprehensive integrated marketing campaign strategies and themes that align with overall business goals and objectives.Work collaboratively with cross-functional teams to ensure alignment and integration of campaign themes across various marketing channels.Work with marketing leaders to define and optimize the marketing mix for each campaign, considering a variety of channels such as digital, social media, content marketing, events, and traditional advertising.Work across all marketing disciplines to leverage each team's strengths and contribute to the overall success of integrated campaigns.Respect and empower each marketing discipline, allowing them to drive their strategies within the agreed-upon integrated framework.Establish key performance indicators (KPIs) and develop a robust reporting framework to measure the success of integrated marketing campaigns.Analyze campaign data to derive actionable insights and recommendations for optimization.Contribute to the overall marketing strategy by providing insights, recommendations, and innovative ideas to enhance the effectiveness of integrated campaigns.Stay abreast emerging marketing trends to drive continuous improvement.Foster a collaborative and empowering team culture focused on achieving marketing excellence.Provide guidance and support to ensure each team has the tools and resources needed to excel within the integrated marketing framework.
Skills And Experience We Value
Minimum 10-15 years of marketing experience in the B2B software or technology field Bachelor’s degree in marketing, Business, or related field Advanced degree a plusExperience in strategic marketing - able to build and execute a marketing strategy to meet sales objectives and support growth targetProven business-to-business communication and writing skillsAbility to position and promote complex product information relevantly to the market and multiple audiencesExcellent organizational skills, attention to detail and the ability to prioritize multiple marketing programsHigh level of self-motivation and the ability to work independently without constant supervision
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This position is located in United States with potential relocation and sponsorship assistance depending on candidate qualifications.
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