Senior Marketing Analyst
📋 Role Overview & Responsibilities
As a Senior Marketing Analyst, you will support our suite of brands digital marketing efforts to drive business goals from strategy to tactical execution. These brands include DecksDirect, DIY, SC&R and eGlass. The ideal candidate thrives on creating business impact through understanding and achieving goals.
Key Responsibility Areas: Synthesize business goals into achievable digital metrics to develop cross-channel digital marketing campaign strategies for both B2C and B2B customer segmentsAssess metrics and analyze data for opportunities to improve digital marketing performance as outlined by KPI targetsCreate and present detailed reports and dashboards that showcase progress and outcomes of campaigns
Qualifications: Bachelor’s degree in Marketing or related field3-4 years of digital experience with a history of producing quantifiable results in digital, including but not limited to demand generation, inbound marketing, digital advertising, SEM, paid social media, display/programmatic, affiliate marketing, conversion optimization, and reporting and analyticsPossesses high attention to detail, excellent time-management, organization, and communication skillsDesires to learn, continuously improve, and adapt to market and technology changesExpert on making decisions based on dataPartners cross-functionally in an effective, friendly, and collaborative mannerExperience in popular digital marketing and web toolsGoogle Ads, Microsoft Ads, Google Merchant Center, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn Advertising, Pinterest Ads, and moreNot required: familiarity with marketing platforms such as Rakuten, CJ or Impact
Working Environment: Full-time Salaried, ExemptLocation: On-site at Plymouth, MNHybrid: 1-2 days a week remoteBenefit Eligible Position: PTO, Health, Dental, Retirement, Life Insurance, Short Term and Long Term Disability options
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This position is located in Plymouth, MN with potential relocation and sponsorship assistance depending on candidate qualifications.
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