Marketing Specialist

OverviewDelaget is in search of an experienced Marketing Specialist committed to elevating brand awareness and engagement through inventive campaigns and compelling content. This role is designed for a marketing professional to contribute to multifaceted campaigns across various channels. If you’re passionate about leveraging insights to drive B2B success, we’d love to connect with you!

ResponsibilitiesAs the Marketing Specialist, you’ll drive brand awareness, engagement, and lead generation through innovative campaigns, impactful content, enablement programs, and creative thinking.This role will function as a collaborative member of the marketing team to assist with the development and execution of campaigns in a combination of channels including but not limited to advertising, social media, email marketing, content creation, webinars, sales enablement, and events.Collaborate with internal cross-functional teams to align marketing efforts with overall business objectives, product launches, and promotional campaigns, with a focus on partner and corporate departments.Create targeted audience segments and personalized messaging strategies to optimize campaign performance and increase prospect engagement.Coordinate with partners to support go-to-market initiatives, including but not limited to content creation of lead magnets, webinars, and various co-marketing materials.Own and manage weekly and/or bi-weekly marketing meetings with partner and corporate department leaders.Assist with internal and external event planning, including trade shows and our annual sales kick-off.Develop and execute launch plans, project managing the launch and activating on launch activities to drive sales/increase adoption/communicate all necessary information to stakeholders.Monitor and analyze campaign performance metrics, providing insights aQualifications2+ years of marketing experience in B2B marketing, ideally within the SaaS or technology space.Excellent written and verbal communication skills, with the ability to translate complex data into clear and compelling messaging.Strong analytical and problem-solving skills and ability to work independently and manage multiple projects simultaneously. Experience with Pardot/Marketing Cloud Account Engagement (MCAE) and CMS (WordPress) is preferred.Experience with social media, Canva, CRM (Salesforce), and webinar platforms (ON24 or similar) is preferred.Strong collaboration and interpersonal skills with a passion for building relationships and cross-functional teamwork.