Director of Sales Direct to Consumer (North America)
📋 Role Overview & Responsibilities
Job Details Title: Director of Sales - Direct to Consumer (North America) Status Type: Full Time Department: Sales Reports to: House of Discs NA GM FLSA Status: Salary Exempt Salary: 70-90K Schedule: M-F Business Hours
Job SummaryThe Director of Sales - Direct to Consumer (North America) will lead our sales efforts and drive growth across various channels, including online marketplaces such as Amazon and Walmart.com, as well as our company websites like dynamicdiscs.com, huklab.com, and discmania.net. Based in our headquarters in Emporia, Kansas, this role will also oversee retail operations for our Pro Shop. The Director of Sales DTC NA is a strategic thinker with a strong e-commerce background and holds a passion for achieving key performance indicators.
Supervisory ResponsibilitiesDTC Team - DTC customer support, Online Store Lead, ProShop Manager
Job QualificationsRelocation to Emporia or willingness to commute to Emporia M-FProven track record of success in traffic acquisition, site optimization, customer retention, and operationsA strategic mindset with a focus on achieving measurable resultsStrong leadership skills and the ability to inspire and motivate teamsExcellent communication and interpersonal abilitiesEntrepreneurial spirit with a structured approach to workPassion for driving brand growth and exceeding key performance indicators
Education and ExperienceBA in Business, Marketing, Communications, or a related field5+ years of experience in senior e-commerce roles within the consumer goods industry.Google Merchant Center Experience requiredGoogle Ads Certification a plus
Essential Duties and ResponsibilitiesTraffic Acquisition Strategy:Develop and execute a comprehensive traffic acquisition strategy aligned with our business goalsMonitor and optimize lower-funnel initiatives to maximize traffic growthProvide regular KPI updates to the management team through customized dashboardsPaid Marketing Strategy:Lead the development and implementation of paid search, display, and affiliate strategies across relevant platforms and partners Manage budgets effectively to ensure maximum return on ad spendIdentify target groups and geographic areas for focused marketing effortsStay Up-to-Date:Stay informed about the latest trends and techniques in paid traffic acquisitionIncorporate relevant trends and techniques into our marketing strategiesSEO Implementation:Oversee the implementation of SEO best practices to improve our website's visibility and performanceProvide transparent reporting on SEO performance metricsCustomer Experience Enhancement:Define and uphold guidelines for delivering exceptional customer experiences aligned with our brand valuesIdentify opportunities to enhance conversion rates and basket sizes through customer experience improvementsConduct A/B testing to optimize our customer experience tacticsUser Interface Optimization:Ensure our website's user interface is intuitive and user-friendlyContinuously evaluate and optimize UI elements for maximum effectivenessCustomize check-out and payment options to meet national requirements and preferencesRetention Marketing Tactics:Develop and implement retention marketing tactics to increase purchase frequency and valueAnalyze campaign performance and recommend improvements based on insightsOptimize email and automated communication flows to drive customer engagementCreative Assets Management:Collaborate with our creative team to develop high-quality, effective creative assetsGuide personalized targeting and content strategiesLead A/B testing initiatives to optimize engagement and conversion ratesChannel Management:Oversee our distribution channels, including online marketplaces and company websitesManage retail operations for our Pro Shop in Emporia, KansasTeam Management:Lead and inspire teams of customer service professionals and web development professionalsDemand Planning and Operations:Guide demand planning to ensure optimal product availabilityMonitor and maintain service levels in our warehousing operationsEnsure delivery options meet market standards and expectationsContinuously improve our e-commerce platform and supporting applications
Working and Job-Related ConditionsHouse of Discs offers a relaxed working atmosphere with a focus on productivity. We expect our employees to be focused and hardworking. We offer paid time off after 90 days, company-paid benefits such as health/dental insurance, 401k match, paid breaks daily, free gym membership, employee discounts, and the most stress-free work environment in the area hands down! This is an on-site position at 840 Overlander Road in Emporia, KS.
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This position is located in Emporia, KS with potential relocation and sponsorship assistance depending on candidate qualifications.
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