Creative Director

Creative Director

Location: North Reading, MA (Hybrid), not in NYC.

Our client is leading the way in redefining the workwear category. Their mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they need to execute their jobs.

What You’ll Do:This role will be accountable for the quality, strategy, and integrity of all creative deliverablesfrom our website, to email, to packaging, in-store marketing, advertising and beyond.While you’ll be a strategist and leader, this role will also over-index on doing/designing, so youmust get energy from rolling up your sleeves and be part of the team of designers andcopywriters on the development of captivating storytelling and content that builds brandawareness AND drives performance and product conversion across multiple channels.You’re a creative thinker with the desire to challenge norms, push boundaries and explore newterritory while respecting the integrity of the brand values. This is an opportunity to implementour holistic system to create an inspiring and recognizable brand, carrying it through ineverything we do from now and for the next 5+ years.

How You’ll Do It:

Functional & Tactical Expertise:• Capacity to write clear and inspiring program / creative briefs.• Direct all phases of work from concept through production.• Cross-channel execution: Search, Social (organic and paid), Video, Email, Website, etc.• Video - Infuse our production efforts with more video, editing, and productioncapabilities to produce sizzle reels, product announcements, branded marketing / content,seasonal campaigns and employee/internal branding.• Responsible for creative direction on all photography (in the field, in studio and on-figureweb photography).• Produce and oversee quality work in a fast-paced environment meeting deadlines andexpectations for quality, creativity, and accuracy (you set the bar for the team).• Ensure that designs adhere to brand guidelines and translate into integrated solutionsacross all formats.• Work closely with Project Management to ensure short-and-long term views of creativedemands are met (seasonal campaigns, new product launches, etc.)• Monitor consumer trends and become part of our customer community to drawinspiration and look for opportunities to elevate the creative output.• Collaborate with our product team to find opportunities to seamlessly bring our visualidentity into our product messaging.• Innovate how the in-house team works in collaboration with external agencies to deliverbest-in-class design solutions.• Accountable for making sound decisions surrounding the financial performance.

Leadership & Team-Management:• Supervise team members at various levels providing feedback, guidance, anddevelopment opportunities with a commitment to leading by example• Review and approve materials developed by team members providing detailed andactionable feedback.• Ability to see the big picture, determine the right course of action for the group, delegateresponsibility to the right people, allocate the right resources

What You Need to Succeed:• 10+ years progressive creative and digital marketing experience, design experience on theclient or agency side, with emphasis on content creation and visual design.• 5+ years of supervisory and managerial experience• Ability to thrive in a fast paced and high growth environment• Natural, respectful collaborator• Progressive portfolio of past work with disruptive, edgy, and bold brands (ex. Red Bull)• Powerful, persuasive presenter• Have a profound interest in the world around you - culture, music, film, sport, art,entertainment.