Social Media Specialist

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eHealth connects people with quality, affordable health insurance through a proprietary marketplace offering Medicare Advantage, Medicare Supplement, Medicare Part D prescription drugs, individual, family, small business, and ancillary plans from 200 health insurance carriers nationwide. As part of eHealth’s transformation, we are seeking a Social Media Coordinator, Medicare Consumer Marketing to execute the delivery of eHealth’s direct-to-consumer Medicare marketing strategy.

This person is responsible for the oversight and execution of paid social campaigns with the opportunity to grow eHealth’s demand generation, creative, and organic social content strategy. Reporting to the Director of Open/Special/New to Medicare Enrollment, this person will bring an analytical skill set with a focus on driving profitable business growth, increasing customer acquisition, and maximizing ROI by driving down the cost of acquisition (COA) while building a distinct brand that provides unique consumer and stakeholder value.

Key Responsibilities

Responsible for the execution, performance, and reporting of paid social campaigns on MetaSupport Paid Social Leads in their execution and creation of strategies for Medicare Enrollment audiencesDaily optimizations and monitoring of social campaigns to include trafficking ads, budget pacing, forecasting, bidding, and targetingCollaborate with cross-functional teams such as creative, analytics, product marketing, and internal communications to further support the programConstantly testing and sharing new ideas and test resultsPartner with channel leads on cross-channel learnings and areas of opportunitiesProvide performance readouts and reports to senior managementCreate processes to ensure ads are in constant adherence to industry and regulatory standardsManage billing and insertion orders for campaigns

Ideal Experience

Minimum 1-3 years of experience trafficking ads and driving quantifiable results on social platformsIn-depth knowledge of Facebook Ads ManagerTrack record of efficiently deploying performance marketing budget against key performance indicators (KPIs)Strong project management and organizational skillsExperience in standing-up programmatic display, native, or video campaignsExperience in LinkedIn Ads ManagerExperience in managing organic social mediaBachelor's degree

Who You Are

Consumer Obsessed. You have strong audience empathy, with a passion for delivering compelling value that drives behavior change.Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs, and willing to adapt to changing priorities.Analytical. You use data to uncover new insights, and opportunities and make decisions.Doer. You roll up your sleeves, dig in, and chart the course to advance solutions.Clear Communicator. You are clear, concise, candid, and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.Relationship Builder. You listen, partner, and influence decision-makers with a high degree of professionalism

Benefits

401(k)401(k) matchingDental InsuranceHealth insurancePaid time offParental leaveTuition reimbursementVision insuranceEmployee Stock Purchase ProgramPet Insurance

The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.

Base Pay Range -$54,400 - $68,000

eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.