Senior Manager, Marketing Data & Analytics

The Senior Manager of Data & Analytics at Envisionit will play a strategic role, bridging the gap between complex data analytics and effective marketing strategies for top fintech, CPG and destination brands. Reporting to the Head of Data & Analytics, this business-minded team player will be responsible for leading the end-to-end design & delivery of program data, measurement and testing strategies, and oversee the technology & dashboard needs required for program enablement. This role will work with internal creative, account, strategy and media team stakeholders and external clients to share data-driven insights that propel marketing initiatives, fuel business growth and make marketing investment decisioning easy.

Right-fit candidates will be effective communicators, solutions-driven and able to transform insights into actions that tell a story and improve business outcomes. Business & marketing technology acumen, data analysis and interpersonal skills are all needed to thrive in this executive-facing position. Key ResponsibilitiesFoster relationships with senior stakeholders, inform business strategies, and provide regular performance metric reports of marketing campaignsChampion innovation by staying ahead of industry trends and integrating new methodologies, tools, and approaches to deliver business resultsDesign and implement advanced analysis and testing methods, such as geo lift, A/B split, MVT testing, and other incremental experimentation to optimize marketing strategy executionAnalyze and interpret data across multiple marketing channels to provide critical insights for decision-makingUtilizes customer segmentation, marketing optimization, propensity modeling, churn analysis, customer lifetime value analysis and customer journey analytics to refine and sharpen our marketing campaignsCraft visual narratives to share insights and tell stories backed by data, statistics and making them accessible for different audiencesLeads campaign reporting and post-campaign analysis, ensuring clients receive clear and actionable recommendationsDevelops and implements conceptual data frameworks to enable measurement strategies across project lifecycles QualificationsA four-year degree with expertise in Data Science, Statistics, Mathematics, Economics or other related fields5 - 10 years in a data science/analytics role within marketing technology or advertising companies Expertise in technologies such as Google Analytics and Tag Manager, DSPs, ESPs, Social Media platforms, Google and Bing Ads, Salesforce, Hubspot, call analytics and other MarTech platforms & toolingDemonstrated proficiency with data visualization, predictive modeling, customer segmentation, marketing automation, and web analyticsExperience with modern statistical learning methods, including regression techniques, and classification modelsAbility to thrive in a fast-paced environment and effectively manage multiple projects while meeting deadlines A highly collaborative, proactive, resourceful and lean-in mindset Due to the high volume of applicants, we are not currently accepting phone calls about employment opportunities. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this time. Please peruse our website and socials to learn more about us: http://www.envisionitagency.com Envisionit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact HR Manager, Ali Aguilar at ali.aguilar@envisionitagency.com or 312-262-6602. Envisionit. Enjoy your agency™