Senior Director Marketing - Oncology
📋 Role Overview & Responsibilities
We are seeking a Senior Director of Marketing to lead, develop, and execute strategic marketing initiatives for our growing oncology portfolio. The ideal candidate will have a proven track record of creating and implementing successful marketing strategies, with experience in oncology and institutional settings. We are seeking a leader adept at managing cross-functional teams and capable of driving growth while navigating the complexities of the pharmaceutical landscape.ResponsibilitiesStrategize and execute a comprehensive marketing strategy that aligns with the company's goals, focusing on product growth and market penetration in the oncology sector.Lead, mentor, and build out the marketing team as our product portfolio grows, fostering a culture of excellence, collaboration, and continuous improvement.Conduct in-depth market research and analysis to identify trends, opportunities, and challenges within the oncology market and institutional settings.Oversee the development and management of brand strategies, ensuring consistency across all marketing channels and touchpoints.Collaborate closely with sales, R&D, regulatory affairs, legal, and external partners to ensure cohesive strategy implementation and compliance with industry regulations.Establish and monitor key performance indicators (KPIs) for marketing initiatives, adjusting strategies as needed to meet or exceed objectives. Align to and support commercial P&L goals and broader corporate mission.Spearhead educational and awareness programs aimed at healthcare professionals, key opinion leaders (KOLs), institutional decision-makers and patients.Manage the marketing budget efficiently, allocating resources to prioritize high-impact activities and ensure ROI.
QualificationsAt least 8 years of marketing experience in the pharmaceutical or biotech industry, with at least 2 years of leadership experience.Ideally has demonstrated oncology marketing experience.Bachelor's degree in Marketing, Business Administration, or related field; an MBA is preferred.Strong strategic thinking, analytical, and problem-solving skills.Excellent leadership and team management abilitiesProficient in stakeholder engagement and cross-functional collaboration.Outstanding communication and presentation skills.Familiarity with regulatory and compliance requirements within the pharmaceutical industry.
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