Marketing Specialist
📋 Role Overview & Responsibilities
Job Description:As a Senior Marketing Operations Specialist, you will focus on email, list uploads, and webinar marketing to drive qualified conversions. You will create nurturing and trigger-based email campaigns, deliver tailored marketing messages to targeted personas, and drive optimization through frequent and ongoing testing and analysis.
As a Senior Marketing Operations Specialist, you will:Execute including email campaigns, landing pages, and customer communications.Ensure processes and best practices are in place to maintain the integrity of the CRM data.Studiously tag all campaigns for accurate, meaningful reporting.Utilize a large variety of technology, data sources, and servicesSegment and leverage the marketing database for greater campaign efficiency and effectivenessTroubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functionsBuild reports to answer pressing questions about the state of the marketing departmentOnboard new marketing technologies and ensure they correctly function in our technology stackProvide exemplary service to internal customers such as sales, marketing program managers, and executives
Our ideal Marketing Operations Specialist will have:1 year’s experience in a marketing operations, marketing specialist or sales operations roleExperience with marketing automation platforms like Marketo, Hubspot, Pardot, Eloqua or other email toolsMarketing experience using Client.com Sales CloudWorking knowledge of HTML & CSSBasic understanding of data warehousing, business intelligence, and lead management processes and technologiesAdvanced understanding of Microsoft Excel (i.e., you can split columns, perform V-lookups, and create pivot tables)Excellent communication skills: verbal & writtenInnovative, motivated, organized, high-energy team playerProcess and quality orientation with attention to detailPhilosophical alignment with.
Bonus points for experience with the following:Software or high-tech marketingWeb development with experience in Javascript
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This position is located in New York, NY with potential relocation and sponsorship assistance depending on candidate qualifications.
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