Digital Marketing Analyst

Digital Marketing Analyst

About Evans Distribution SystemsEvans Distribution Systems is a privately-owned third-party logistics company based out of Melvindale, Mich. Our company is run by a fourth-generation leadership and has operated 3 million square feet of warehousing space in Southeast Michigan for more than 90 years. Evans provides warehousing, fulfillment, value-added, transportation, and staffing services for a variety of customers in automotive, food/beverage, consumer goods, hazmat, paper/raw materials, and government service sectors.

Why We’re UniqueAt Evans we care about our employees. We have a robust quality program that focuses on continuous improvement, lean operations, and ISO:9001 2015 certification. We believe in a workplace that celebrates integrity, innovation and technology across all divisions. We embrace a diverse workforce with associates from many backgrounds, education, and professional disciplines. Discover for yourself why the Evans family continues to grow and how our customers have come to know, it’s easier with Evans. Reports to: Director of Marketing

Overview: Primarily accountable for support of key digital marketing initiatives and data. This role is responsible for producing and managing content calendar, managing social networks, tracking marketing KPIs, reporting on customer survey data, distributing the e-newsletter, and creating automated email campaigns. Other responsibilities include monitoring and reporting on digital ad campaigns and SEO maintenance. Other graphical projects will be assigned on an as needed basis.

Responsibilities:Email Marketing: Executes email communications including monthly newsletter, targeted campaigns, and automated campaign set-up. Maintains lists and generates reports from sales database. Manages contacts from web leads and unsubscribes.

Content Marketing: Contributes at least (3) pieces of content per month. Assists in topic generation and social media calendar. Tracks and reports on content performance and ROI from email marketing software and social media. Identifies areas for improvement.

Sales & Marketing KPIs/Reporting: Tracks and reports on key performance indicators in sales and marketing from social media, GA4, sales database, SEO tools, etc. Provides annual report that compares analytics year-over-year. Manages the dashboard and presents key data points during internal/external sales meetings. Creates quarterly presentations of customer survey data. Creates monthly new business reports. Pulls freight activity reports. Draws big picture conclusions and trends from data; advises on new courses of action.

Social Media Management: Manages social media accounts and posting calendar. Responds to inquiries through social media accounts. Identifies avenues to grow audience and engagement performance.

Graphics & Brand Management: Utilizes graphic design software to create and update our branded marketing materials. Promotes brand consistency in content. Contributes to creative brainstorming.

Website Maintenance: Assists in website maintenance to ensure functionality. Contributes to overall design changes and enhancements. Troubleshoots website issues. Enhances website to improve SEO performance. Assists in lead/data management through web forms.

Google Advertising: Creates and strategizes digital advertising campaigns with an emphasis on Google Ads. Also, responsible for monitoring and reporting on the performance results of the ads.

SEO: Implements SEO strategies and improvements to increase KPIs. This includes monthly site crawls within SEO tools to optimize website performance. Contributes to keyword and content strategy to increase search rankings.

Marketing Materials: Assists in creating and managing marketing materials with the expressed goal of providing more information for customers, driving sales, or assisting sales team during the sales process. Qualifications Education: Bachelor’s Degree. Experience: 3-5 years marketing experienceKnowledge/Skills: Requires a thorough understanding of the Microsoft 365 office products and marketing campaign measurement tools. Requires excellent writing and communication skills. B2B marketing experience, social media expertise, web management, email campaign development and branding experience preferred. Preferred knowledge of Google Suite and knowledge of SEO monitoring tools. Training: Annual conference and/or seminar in logistics, sales, or marketing.Travel: No travel is required for this position.Other Skills and Abilities:· Organizational skills required.· Excellent oral and written communication skills required.· Computer skills with the ability to learn and apply a variety of different software programs.· Training and experience with word processing, presentation graphics, and database software.· Typing, grammar, and letter writing skills required.· Analytical skills required.

Details & Location· Position located at the headquarters office at 18765 Seaway Drive, Melvindale, MI 48122. · This is not a remote job.

How to ApplyPlease submit your resume through our website at www.EVANSDIST.com/careers.aspx. Call our Human Resources Department if you have questions (313) 827-9182.