Digital Marketing Manager

Digital Marketing Manager: Needed to Accelerate the Unhinged Growth of a Travel Business

Are you a strategic, driven difference-maker? Are you confident forging through uncharted territory to make the epic happen? Do you thrive in a fast-paced environment working on multiple projects at once? Do you gravitate towards change and move from project to project restlessly? Are you competitive and love to win?Unleash your undying love of strategically growing a raving customer base with your wild creativity and sharp analytical mind. We’re searching for a proactive and experienced Digital Marketing Manager who gets her thrills from growing a raving customer base, connecting to the needs of our Explorer Chick community, nurturing the guest journey, converting those sweet sweet bookings, and getting a little scrappy to crush sales goals.

This is a fast-paced environment perfect for a restless mind. You’ll be managing multiple projects in a culture that welcomes change, audacious thinking, and daily SHE-nanigans.

If you are up to the challenge of taking an established and thriving women’s adventure travel tour operator to the next level with your digital marketing prowess, then we think we love you? Keep reading!

Your Mission: Come at us with your wild hog energy! Multi-platform marketing campaigns, community engagement, lead generation, analytics, crushing goals––is it getting hot in here?

You’ll co-work alongside our current digital marketing manager - digital badasses, party of two! - to develop and implement data-driven strategies and creative campaigns for social media, email marketing, and innovative digital projects that’ll make overworked women pay attention and BOOK.

You’ll obsess over our brand’s voice injecting your rowdy sense of humor while conjuring content that empathizes with and celebrates the women who travel with us. Cultivating content that addresses the inner cynic and encourages a moment of all-out bravery is our secret sauce. That’s how we build instant trust from booking to boots in the dirt.

So beyond selling pictures of a gorgeous trip, you will continually sell the soul and sisterhood of women’s adventure travel.

Bring on your off-the-wall, unconventional, and new ideas that your current employer is too boring to consider. We are down to experiment and get weird to smash KPIs as long as you are tracking those metrics to understand if you’re giving our Explorer Chicks what they want!

Do your conversion rates intimidate the Pope? You know that digital marketing is more than pretty pictures, endless copy, and vanity metrics. Your strategic brain maps out cross-platform sales funnels with lead nurturing workflows and automated email sequences for sh*ts and giggles. Not only can you co-conceive our next 2.6 million views viral reel, but you relish in the opportunity to capture new eyeballs from Top of Funnel content to lovingly guide them through the buyer journey and eventually to our newest booked fangirlies.

Analytics is your BFF in understanding how our Explorer Chicks find us, what content is performing, and which platforms drive them to eventually book and rebook. A/B testing and routine audits are your secret weapon in fortifying future revenue growth.

Your Day-to-Day: Developing a robust social strategy across platforms, community management of current channels (Insta, Facebook, TikTok), co-creating all organic and paid social content, planning and executing email marketing campaigns, developing lead gens, evaluating social/email performance metrics, marketing new and existing trips, promoting flash/annual sales, strategizing new ideas/collabs for growth, reporting analytics to us simpletons, and making sure we don’t look like grandmas on TikTok.

Our Dream Candidate:Can anticipate women’s needs with humor and empathyMotivated by crushing goals, maximizing ROI, and LOVES an A/B testWill incessantly try to beat KPIs for future revenue growthRoutinely runs analytics to know what’s pushing the needle and what’s dead in the waterStrategically connects the dots and traffic across platforms - social, email, website, webinars, adsKnows how to please a qualified lead at every stage of the sales funnelCan happily go it alone but lives for a prolific collabNever settles, but gets after it with a mix of daring ideas and the practice of Kaizen

About EC: Since 2014, Explorer Chick has been changing lives through the magic of women’s adventure travel. We’re a woman-owned and operated company leading women of all ages straight outta their comfort zones and into the arms of other misfits in some of the most beautiful places on earth. Explorer Chicks love us for our itineraries that are crafted along a compelling storyline that transforms them from mere trips to life-altering journeys. Our all-women professional guide team not only manages the logistics during each trip allowing women to explore carefree, but also offers expertise, outdoor education, and engaging stories to more deeply connect to destinations. And our community-centric approach empowers 80% of our women to sign up solo. It’s no surprise that Explorer Chick was recognized as one of Travel + Leisure’s Worlds Best tour operators in 2022 and a USA Today’s Readers Choice in 2023. Oh, and we do it in a gloriously un-corporate culture that prioritizes SHE-nanigans.

Why you belong at EC: This is your chance to use your digital marketing skills for something intensely powerful. To bring women out of their comfort zones and into the arms of perfect strangers as they explore the farthest corners of the earth. The conversions you create will literally change lives. ARE YOU FREAKING IN?!

Position OverviewHighlights: Key Creative and Revenue Driver in a fast-growing company with unlimited potential. 100% Remote. Work/Life Balance. Travel on one Explorer Chick trip per year.Salary Range: $55,000-75,000. Full-Time. Simple IRA with 3% match on date of hire.Location: 100% Remote

Required Experience:Minimum: Bachelor’s Degree in a Marketing/Business field and 2+ years proven experience in digital marketing, with a focus on social media and email marketing.The position requires flexibility to adapt to trends, news, and company news/initiatives as well as project management, creativity, a sense of humor, strategic thinking and a strong commitment to serving our Explorer Chicks.Contribute to the development of brilliant strategies for new product launches, existing trips, increasing reach, moving audiences through the sales funnel to booking, and initiatives to exceed sales goals.Must have analytical skills. Able to structure and process qualitative or quantitative data to draw insightful conclusions. Exhibit a probing mind that drills down to understand what drives the company.You are an ideas person, but you stand out by presenting your ideas with data, a budget, and projected ROI to prove its worth.Strong understanding of digital marketing tools and platforms, including social media management tools, email marketing software, and analytics tools. Tools include Mailchimp, Canva, Later.Exhibit proficiency in producing, editing, and enhancing videos and multimedia content for digital marketing campaigns, including video editing software and graphic design.Email marketing expert including workflows, automations, segmentation, A/B Testing, routine monitoring, reporting, and integration across platforms.Strong eye for design and an inherent understanding of UX on all digital platformsPerform a mix of high-level strategy and day-to-day executionPeople magnet with a love to support our community of Explorer ChicksEmbody an entrepreneurial mindset that drives us to be better, innovative, and stronger. Growth mindset and consider yourself a lifelong learnerAbility to work independently and collaboratively in a remote team environment.Experience in the travel industry is a plus.A passion for and extensive travel and outdoors experience preferred.

Please apply directly to our website: https://explorerchick.com/dream-team-jobs/digital-marketing-manager/. Only applications submitted through our website will be considered.