Marketing Project Specialist
📋 Role Overview & Responsibilities
EyeCare Partners is the nation’s leading provider of clinically integrated eye care. Our national network of over 300 ophthalmologists and 700 optometrists provides a lifetime of care to our patients with a mission to enhance vision, advance eye care and improve lives. Based in St. Louis, Missouri, over 650 ECP-affiliated practice locations provide care in 18 states and 80 markets, providing services that span the eye care continuum. For more information, visit www.eyecare-partners.com.
Position Overview: We are seeking a talented and motivated Marketing Project Specialist to join the marketing team at EyeCare Partners. The Marketing Project Manager will play a pivotal role in driving marketing efficiency and effectiveness.
Key Responsibilities
ReviewINC management and ongoing reporting for offices and doctors.Liaise with strategic partners including contact lens, frames, lenses, OTC products to develop and execute marketing programs aligning with co-op programming. Strategize segmentation and creative design for the CRM program, inclusive of postcard development, email in partnership with Cordial manager, as well as texting and outbound calling scripts with the Patient Engagement Center to oversee the entirety of the program and optimize effectively. Manage doctor on and off-boarding in partnership with Office, HR, and Credentialing team(s). Maintain updated library of doctor bios, pictures, videos (professional or organic), blogs and other content supporting patient notification and public relations as needed. Manage Optometry website calendar and oversee updating of quarterly image updates on most trafficked pages and monthly, SEO driven content updates. Review and approve SEO content for all Optometry sites alongside the Digital Experience team and SEO agency. Oversee Yext management system Manage RBO/Halo ordering system Mailing - Direct Mail Produce monthly competitor briefing on advertising, promotions and ideas to keep offer development fresh and informed. Update available online Marketing kit development informed by field feedback in partnership with Regional Marketing Directors to support local advertising efforts. Assist with organic social media content. Oversee and manage Marketing email inbox for requests. Custom window microperf planning and creative development with Operations (liaison to Merchandising) Ad hoc projects as needed
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field. Proven experience in project management within a fast-paced marketing environment.Strong organizational skills with the ability to manage multiple projects simultaneously.Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.Experience with SharePoint management and content curation.Analytical mindset with the ability to derive actionable insights from data.
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This position is located in Ballwin, MO with potential relocation and sponsorship assistance depending on candidate qualifications.
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