Website Optimization Specialist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values

Think Client FirstWe Are One ‘OhanaBe Curious and LearnOwn It.Act With IntegrityEmbrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About The Role

FareHarbor’s business model requires that users utilize our software to book online. For this reason it is in FareHarbor’s best interest that our clients have websites that are easy to find, easy to navigate and that drive online conversions. With this interest in mind, FareHarbor offers free websites to our qualified clients to help improve their web presence and online bookings.

As a Website Optimization Specialist you will audit website performance using data to proactively target qualified sites with high conversion opportunities. This role will be given a portfolio of clients to nurture, grow and report on making changes that conform to modern web design best practices and communicating project findings.

To be successful in this role you should have knowledge of user experience and user interface design principles and their application in web design. In addition to design skills you should be competent in using website analytics platforms, and have exceptional written, communication and organizational skills. You will be working on multiple projects at one time and should have a strong attention to detail.

What You’ll Do Here

Analyze live client websites for points of improvement using Tableau reports, Google Analytics and knowledge of website best practices. Present findings with the immediate team and other stakeholders.Lead proactive performance projects that seek to improve client experience and conversion by producing reports and implementing recommendationsBuild customer-centric conversion flows that move people from the exploration phase to completing a purchase. Test, evaluate and apply findings to live client websitesFollow specific instructions provided by Project Coordinators and work with them to achieve department project goalsBe an authority on our in-house developed WordPress theme and understand it’s limitations and restrictions (training will be provided for this)Stay up to date with website design and experience best practices and trends and implement when necessaryWork with the FareHarbor Website Product team to give feedback on existing and propose new features.

Requirements

Have basic working knowledge and experience navigating and/or updating settings within Content Management Systems (CMS) such as Wordpress, Weebly, Wix, Joomla, Squarespace, GoDaddy,etc.Intermediate to Advance Level Experience with Google Analytics and Google Data Studio; Ability to drill-down and analyze analytical data to troubleshoot issues, understand user behavior and provide data driven website recommendationsFamiliarity and/or Basic Experience with running tests or interpreting data within heat mapping or A/B testing software and tools e.g. Hotjar, Crazy Egg, Google OptimizeProficiency processing and taking action based on quantitative data analysisA working knowledge of website design and experience best practicesBasic on-page SEO knowledge

A Good Fit For This Position

Enjoys the challenge of a new puzzle every day and approaches challenges with curiosityThinks critically and strategically on how to increase online conversionsIs comfortable taking ownership over a project from start to finishHave strong attention to detailHave the desire to improve and grow within the organizationHave had experience with growing clients/portfolios

Required Education And Experience

At least 2 years experience in web design or related fieldCertified in Google analytics or equivalent certification

Bonus Points

Experience working with Google Tag ManagerExperience with HTML and CSSExperience with Photoshop and IllustratorExperience working with AirtableExperience working with DNSExperience with web designExperience with client facingMultilingual - Spanish speaking

Benefits

Medical, dental + vision coverage26 vacation days, 10 sick days & 12 paid holidays per yearGlobal leave benefit22 weeks paid parental leave 2 weeks paid grandparent leave Extended care and bereavement leaveLife insurance policy 401k + employer matchingSocial hours & events and team-building Educational OpportunitiesWellness benefits (Headspace subscription & wellness webinars) Work-from-home assistanceHybrid friendlyPaid volunteer hours

Salary Range: $50,160-$75,240, plus 10% bonus potential

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.