Director of Analytics

Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. In 2021, Fingerpaint was named to Ad Age’s Best Places to Work and was awarded Agency of the Year by Med Ad News. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs). The team develops the tracking infrastructure and creates data-informed narratives that can apply to real-world business opportunities and challenges.

The director role is charged with elevating and optimizing current reporting programs, processes, and outputs, as well as finding new ways to support clients with a data-driven focus in collaboration with the corporate analytics team.

Duties and ResponsibilitiesOversee a portfolio-level reporting and analytics programServe as your portfolio’s liaison to Activation Analytics leadership and work closely with the data engineering team, digital strategy team, and cross-office peers to continue to grow and optimize Fingerpaint’s data initiatives, analytics programs, and practicesLead cross-functional projects using data modeling and analysis techniques to discover insights that will guide strategic decisionsExamine, interpret, and communicate results and business impact of analytical initiatives to key internal stakeholders and client teamsSupport omnichannel initiatives and coordinate with leadership and marketing technology on methodology and execution of customer campaignsOversee team management, reporting objectives, and key performance indicators process to identify trends and evaluate the success of client initiatives and objectivesDevelop and own analysis approach for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannelDevelop models and synthesize recommendations on best path forward for specific productsOversee projects and provide guidance to project team on research and client-related issuesOwn and direct all aspects of client development and direction; ensure client satisfaction with project deliverablesManage direct reports and mentor staff outside of direct report responsibilityProvide subject matter expertise to internal and external customers

Requirements and ExperienceMinimum of 10 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing (can be combination of client and agency experience)Expertise with Tableau and programming languages like SQLFamiliarity with syndicated data sources (eg, IQVIA, claims data, etc)Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendationsExcellent communication, interpersonal, and management skills are requiredWorking knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sourcesStrong problem-solving, quantitative, and analytical abilitiesDemonstrated ability to prioritize and manage workload and meet project deadlinesMust enjoy working in demanding environment as a key member of a dynamic, team-based organization